Intima joins the fight against endometriosis with new campaign by BETC
Posted on 2021 Sep,01  | By ArabAd's staff

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The new campaign by Intima (Reckitt), maker of feminine hygiene products, highlights the brand's commitment in its fight against endometriosis and its involvement with the newly-launched Endometriosis Research Foundation created by charity Endomind.

According to recent studies, one in ten women suffers from endometriosis, a condition that causes women severe pain and can lead to infertility. Furthermore, symptoms of endometriosis are not well known and many affected women go undiagnosed through most of their lives, thus suffering alone in silence with the condition. And to this day, there is no known cure for endometriosis.

That's the reason why Intima (Reckitt), helped by its ad agency BETC, is committed to supporting women in every aspect of their intimate lives. 

Intima is partnering with Endomind and their Endometriosis Research Foundation with the dual goal of increasing the research around the condition to diagnose the condition early within affected women, and ultimately finding a cure to help women around the world live pain-free.

The campaign titled "Fighting together for each one"  illustrates the path that women go through with the condition, the psychological and physical pain, and includes the moral and collective support that the brand is offering.




Advertiser: Reckitt
Brand: Intima
Brand Managers: Russell Taylor, Fulvia Baratelli, Benjamin Caspari, Laurine Lemoine, Lauren Freshwater
Ad Agency: BETC
Agency Managers: Dominique Verot, Delphine Lebleme, Lucie Munsch, Leslie Adam, Chloe Fleureau, Marlene Cortin, Mathilde Huet
Executive Creative Director: Alasdhair Macgregor
Creative Director: Marie Baillot
Art Director: Laura Tarlton
Copywriter: Jean-Christophe Lesne
Traffic Manager: Marie-Caroline Pupin
TV Producer: Tanguy Dairaine, Felix Vroegop
Production Company: The Gang
Sound Company: Interference
Director: Manes Duerr