RT Arabic rolls out a wide campaign calling on audiences to seek out the truth in news
Posted on 2023 Nov,09  | By ArabAd's staff

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RT Arabic, the global TV news network, has launched a major new advertising campaign throughout the Middle East and North Africa regions across digital, radio and out-of-home platforms.

With activations across the UAE, KSA, Lebanon, Jordan, Iraq, Egypt, Algeria, Tunisia, Morocco, and Libya, RT Arabic campaign boldly states: ‘THEY try to silence our voice. YOU seek out the truth. WE meet at RT ARABIC’. 

The campaign aims to re-energize the conversation around RT’s core editorial principle “Question More” and amplify the importance of having access to news as the right of all.

“Access to news is the right of all. RT’s editorial line is embodied by its motto, Question More. We don’t dictate to our audience whom to believe. We give you the facts — you make the choice. This principle is what lies at the heart of the RT Arabic 2023 campaign. We want our audience to know that no matter what, RT Arabic will keep working for you,” commented RT Arabic Editor-in-Chief, Maya Manna.

“Over the years mainstream western voices sought to shut-down RT’s access to platforms, and shut us out of conversations, including on social media and TV broadcasting platforms in Arabic. In doing so, they are not just trying to silence us, they are infringing upon our viewers’ and readers’ right of access to information,” she continued.

RT Arabic covers pressing regional and world events from an alternative point of view and through this new campaign it hopes that audiences will feel inspired to join the conversation, seek out the truth, and continue to question more.

Since its launch in 2007, RT Arabic channel has become a novel news source for millions of people throughout the Arabic-speaking world, covering stories often overlooked by the mainstream western media and providing diverse perspectives on current affairs. It also acquaints international audiences with a Russian viewpoint on major global events. The channel is available to 800 million TV viewers in more than 100 countries around the globe. 

The campaign will run until the end of 2023.