Shared values highlighted in Sobha Realty's new brand film starring Arsenal players
Posted on 2024 Feb,09

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Sobha Realty, one of the UAE’s reputed luxury real estate property developers, has launched an exclusive brand film to commemorate the expansion of its collaboration with Arsenal as a new Principal Partner and the club’s new training ground naming rights partner.

Featuring Arsenal’s Martin Ødegaard, Bukayo Saka and Jakub Kiwior, the video showcases the shared values of Arsenal and Sobha Realty, and their commitment to excellence, which is a true synergy of Sobha’s “Art of The Detail” premise integrating with Arsenal’s Art of Football.

The immersive brand film comes after Sobha Realty became Arsenal’s first-ever training ground naming rights partner.

Sobha Realty Training Centre officially launched on Friday (02 Feb) and will see Arsenal benefit from Sobha Realty’s unrivalled expertise in property and real estate to explore development opportunities at the facility.

 The video exhibits the spirit of partnership and commitment between both brands, highlightimg elements of precision and passion, as well as luxury and legacy.  

By leveraging the vast possibilities in both the real estate sector and football as a sport, Sobha Realty and Arsenal aim to set new standards for global collaborations.

Ashish Parakh, Chief Marketing Officer of Sobha Realty, also said: “As follow up to our principal partnership announcement, we're thrilled to present our new brand film showcasing the synergy between our brand essence of 'Art of The Detail' and Arsenal's 'Art of Football'. This cinematic masterpiece epitomizes the beauty of craftsmanship and the passion of the game & showcases the players in a Sobha home, appreciating the thoughtful design & details in a never seen before avatar. It's a testament to our commitment to excellence and our partnership with Arsenal. Prepare to be captivated by this gripping film."

Founder & CEO of Alok Nanda & Company (ANC), Alok Nanda said: “We created a unique film for a unique partnership, one that celebrates the shared values between Sobha Realty and Arsenal. The film was titled ‘Interplay’ to reflect this intermingling of philosophies:  Commitment, perfection, control, and a passion for details. The football serves as a visual pneumonic in the film, guiding us through the detailing in the property, and passed on through the skill of each individual Arsenal star. It’s a partnership that will take Sobha Realty to new heights and new markets, as they expand their presence internationally.”