electriclime° and Wunderman Thompson Dubai unveil an exciting musical piece for Dubai Tourism
Posted on 2022 Nov,20  | By ArabAd's staff

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Boutique production house electriclime° teamed up with Wunderman Thompson Dubai for the launch of an exciting new musical piece for Dubai Tourism.

At the heart of this advertising spot, the amazing dance prowess of professional Irish Riverdance duo, the Gardiner Brothers, who star in a film that aims to promote the emirate across the United Kingdom, Ireland and Australia.

The 30-second high-energy film has put Dubai on the travel bucket list of a specific group of travellers, portraying the city as the ultimate holiday destination with diverse experiences.

Directed by the talented Lebanese filmmaker Chadi Younes and with Mik Allen as Director of Photography, the spot shows Dubai in its best angles, taking the viewers around iconic locations, showcasing its beauty with originality and creative flair under blue skies, around golden dunes and against the city’s wondrous skyline.

"We spent a week dancing around Dubai working with VisitDubai, the official tourism board in Dubai, and it was one of the most incredible experiences we have ever had!!!" wrote the dancing duo on their YouTube channel.

The Gardiner Brothers, Michael and Matthew, are five-time World Champions of Irish dance who literally globe-trot to their own beat, churning choreographies filled with skill, mastery and grace to captivate audiences from city to city.

With 2.5m followers on TikTok and more than 700K on Instagram, the duo has grown to become an internet sensation, as they embrace social media in their own way.

“The brothers were a treat to work with,” Director Chadi Younes said. “And just like them, on their first trip to Dubai, we were able to approach the project with fresh eyes, and the same joyful sense of adventure.”






Client | Dubai Tourism

Agency | Wunderman Thompson Dubai

Production Company | electriclime°

Director: Chadi Younes

DoP: Mik Allen

Executive Producer: Michael Ahmadzadeh

Producer: Layal Mooti

Production Manager: Rami Noureddine

Production Assistant: Alfie Rostron

Assistant Director: George Trummler

Steadicam Operator: Chris Kechichian & Alejando Pardo

1st Ac: Ghatas Antoury

2nd Ac / Vto: Khaled Mahran

Dit: Mariam Gabunia

Key Grip: Bob Touma

Gaffer: Andrej Arnautov

Best Boy: Mohamad Bilal

Sound Recordist: Qussai Al Hafez

Editor: Mariam Gabunia

Colorist: Mariam Gabunia

Photographer: Aqib Anwar

Props Master/Wardrobe: Sam Kientsch

HMU Artist: Maryam

Locations Manager: Bassel Al Zoubi

Locations Assistant: Omer Hazzam

Unit Manager: Denes

Talent: Gardiner Brothers

Female Tap Dancers: Aideen, Cadhla, Cushla, Haya, Olivia from O’Donnell School of Irish Dance Dubai

Male Emirati Dancers: Ahmed, Rashid, Ali, Ammar, Sultan Abdullah, Sultan Hamad from Dibba Musical Band

Extras: Hamza, Menhaz, Shakil from Platinum Heritage.

Extras: Bisher, Cynthia, Mohammed, Reshma, Uduezue, Shehab.