electriclimefilms brings natural haven Aldar ‘Alghadeer’ vision to life in new campaign
Posted on 2021 Jul,07

Electriclimefilms teamed up with M&C Saatchi UAE to produce an inspiring film for Aldar Properties PJSC’s new ‘Alghadeer’ campaign.

From the vision of director Omar Abbas, electriclimfilms’ Dubai team created a dreamy, imaginative hero film to illustrate what Alghadeer can offer.

The film’s narrative and core are told through a child’s perspective, which is inherently buried within each of us, even as we have grown from experiences and been made aware of boundaries.

With an all-encompassing imagination, Aldar ‘Alghadeer’ paints an image of what a natural yearning to be limitless looks like — unfettered by the laws of logic.

Shot with a contrast between a concrete jungle and a natural haven, the Alghadeer community and residential area is portrayed as a place out of a storybook; a kind of extravagance and excitement to indulge in no matter how old one is.

For that sense of warmth and richness in an achievable daydream, every aspect of the production was done to cater towards the story and inviting look: from the locations and art direction to framing and camera movement.



Client | Aldar Properties PJSC

Marketing Director International and Product Marketing: William Oburu
Assistant Vice President Digital Marketing: Ahmad Al Jarouf

Creative Agency | M&C Saatchi UAE

CCO & Partner: Ryan Reed

Associate Creative Director: Muneb Hamza
Account Director: Deven Uchil
Senior Copywriter: Katie Lynch

Crew | electriclimefilms
Director: Omar Abbas