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Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, has revealed this year’s winners at the live Awards Ceremony.
From 1,862 entries, 404 pieces of work have been shortlisted across the awards 21 categories with Film Craft category receiving the most amount of shortlists at 46. Publicis Groupe network received the most amount of shortlists.
The entries were judged by by a diverse group of more than 70 global experts and leaders.
Winners were announced at the awards ceremony on the night of March 15 at Madinat Jumeirah.
Among the winners were some notable firsts, including Saudi Arabia's first Grand Prix within Mobile, alongside their first Gold in Radio & Audio. The United Arab Emirates received a Silver Lynx within Glass: The Award For Change for the first time. Jordan was awarded within Creative Effectiveness for the first time, taking home a Bronze Lynx.
Ian Fairservice, Vice Chairman, Dubai Lynx, said, “After a successful return to a physical event yesterday, I’d like to congratulate our 2023 Dubai Lynx Award winners, for setting the creative benchmark in MENA for a 16th year. It has been fantastic to bring MENA’s creative community together to network, learn and be inspired by the rich mix of speakers and champions for creativity in the region. A huge thank you to all our Jurors for their hard work and expertise in selecting this body of work.”
Simon Cook, CEO, LIONS, added, “We can see lots of exciting shifts taking place in the Middle East and North Africa and this year’s winners really showcase the level of excellence coming from the region and the new trends emerging from a ‘post pandemic’ body of work. The deep insights from this year’s work will be explored in the Dubai Lynx Creativity Report, providing the official rankings for this year’s top performing Networks, Agencies and Companies from across the region.”
This year’s Grand Prix winners are:
Brand Experience and Activation
From 177 entries received, 16 were awarded: 2 Gold, 5 Silver, 8 Bronze Lynx Awards and the Grand Prix that went to ‘The Unstainable Thobe’, Heinz, Wunderman Thompson, Dubai, United Arab Emirates
Creative Commerce
From 44 entries received, 4 were awarded: 2 Silver, 1 Bronze Lynx Awards and the Grand Prix that went to ‘The Hidden Room’, Home Box, Leo Burnett, Dubai, United Arab Emirates
Creative Effectiveness
From 19 entries received, 4 were awarded: 1 Gold, 1 Silver, 1 Bronze Lynx Awards and the Grand Prix that went to ‘The Elections Edition’, An Nahar Newspaper, Impact BBDO, Dubai, United Arab Emirates
Creative Strategy
From 75 entries received, 7 were awarded: 1 Gold, 2 Silver, 3 Bronze Lynx Awards and the Grand Prix that went to 'Time To Read’, Kinokuniya, Saatchi & Saatchi, Dubai, United Arab Emirates
Design
From 78 entries received, 8 were awarded: 1 Gold, 2 Silver, 4 Bronze Lynx Awards and the Grand Prix that went to ‘The Not Hot Periodwear Collection’, Always, Leo Burnett, Beirut, Lebanon
Digital
From 117 entries received, 10 were awarded: 2 Gold, 3 Silver, 4 Bronze Lynx Awards and the Grand Prix that went to ‘Self-Check Out’, K-Lynn, Leo Burnett, Dubai, United Arab Emirates
Direct
From 127 entries received, 11 were awarded: 2 Gold, 3 Silver, 5 Bronze Lynx Awards and the Grand Prix that went to ‘The Drive Thru School’, McDonald’s, Leo Burnett, Dubai, United Arab Emirates
Entertainment
From 92 entries received, 11 were awarded: 2 Gold, 3 Silver, 5 Bronze Lynx Awards and the Grand Prix that went to ‘The Ravi Superstar’, adidas, Havas Middle East, Dubai, United Arab Emirates
Film
From 163 entries received, 11 were awarded: 2 Gold, 3 Silver, 5 Bronze Lynx Awards and the Grand Prix that went to ‘As Good As The Original’, Burger King Kuwait, M&C Saatchi, Abu Dhabi, United Arab Emirates
Film Craft
From entries 176 received, 19 were awarded: 4 Gold, 6 Silver, 8 Bronze Lynx Awards and the Grand Prix that went to ‘As Good As The Original’, Burger King Kuwait, M&C Saatchi, Abu Dhabi, United Arab Emirates
Glass: The Award for Change
From 18 entries received, 3 were awarded: 1 Silver, 1 Bronze Lynx Awards and the Grand Prix that went to ‘Al Aziya’, Emirates NBD, Leo Burnett, Dubai, United Arab Emirates
Grand Prix for Good
The Grand Prix for Good was awarded to ‘Dirty Laundry’, Abaad Resource Center For Gender Equality, Leo Burnett, Beirut, Lebanon
Healthcare
From 73 entries received, 7 were awarded: 1 Gold, 2 Silver, 3 Bronze Lynx Awards and the Grand Prix that went to ‘Empty Plates’, UAE Government Media Office, Saatchi & Saatchi Dubai, United Arab Emirates
Industry Craft
From 95 entries received, 8 were awarded: 1 Gold, 3 Silver, 3 Bronze Lynx Awards and the Grand Prix that went to ‘The Call Of Adventure’, Jeep, Publicis Middle East, Dubai, United Arab Emirates
Integrated
From 30 entries received, 4 were awarded: 1 Gold, 1 Silver, 1 Bronze Lynx Awards and the Grand Prix that went to ‘Adidas X Ravi’, adidas, Sweetwater MEA, Dubai, United Arab Emirates
Media
From 131 entries received, 11 were awarded: 3 Gold, 3 Silver, 4 Bronze Lynx Awards and the Grand Prix that went to ‘Time To Read’, Kinokuniya, Saatchi & Saatchi, Dubai, United Arab Emirates
Mobile
From 36 entries received, 3 were awarded: 1 Gold, 1 Silver Lynx Awards and the Grand Prix was awarded to ‘The Subconscious Order’, Hungerstation, Wunderman Thompson, Riyadh, Saudi Arabia
Outdoor
From 112 entries received, 7 were awarded: 1 Gold, 2 Silver, 3 Bronze Lynx Awards and the Grand Prix that went to ‘Heinzjack’, Heinz, FP7 McCann, Dubai, United Arab Emirates
PR
From 127 entries received, 11 were awarded: 2 Gold, 4 Silver, 4 Bronze Lynx Awards and the Grand Prix that went to ‘The Ravi Superstar’, adidas, Havas Middle East, Dubai, United Arab Emirates
Print & Publishing
From 44 entries received, 4 were awarded: 1 Gold, 1 Silver, 1 Bronze Lynx Awards and the Grand Prix that went to ‘Newspapers Inside The Newspaper’, An Nahar Newspaper, Impact BBDO, Dubai, United Arab Emirates
Radio & Audio
From 46 entries received, 4 were awarded: 1 Gold, 2 Bronze Lynx Awards and the Grand Prix that went to ‘Super Star Signal’, Hardee’s, ‿ and us, Dubai, United Arab Emirates
Social & Influencer
From 82 entries received, 6 were awarded: 1 Gold, 2 Silver, 2 Bronze Lynx Awards and the Grand Prix that went to ‘Empty Plates’, UAE Government Media Office, Saatchi & Saatchi Dubai, United Arab Emirates
Dubai Lynx Special Awards were given as follows:
Network of the Year
1. Leo Burnett
2. Saatchi & Saatchi
3. BBDO Worldwide
Media Network of the Year
1. Starcom
2. OMD Worldwide
3. UM
MENA Agency of the Year
1. Leo Burnett, Dubai, United Arab Emirates
2. Saatchi & Saatchi Dubai, Dubai, United Arab Emirates
3. Impact BBDO, Dubai, United Arab Emirates
Independent Agency of the Year
1. ‿ and us, Dubai, United Arab Emirates
2. Sweetwater MEA, Dubai, United Arab Emirates
3. POL, Oslo, Norway
Lynx Palm Award
1. Prodigious, United Arab Emirates
2. Dejavu, United Arab Emirates
3. Good People Films, Egypt
4. S Productions, United Arab Emirates
5. MJZ, USA
Young Lynx Competition winners are as follows:
Ritu Poojari, Multimedia Designer, Publicis Communications MEA
Jolanda Van Rooyen, Copywriter, Publicis Communications MEA
‘#beyond5days’
Paurav Shah, Assoc. Creative Director, Leo Burnett
Yasmine Elashry, Art Director, Leo Burnett
‘Teach Your Bias’
Rachel Amurao, Junior Creative, Serviceplan Middle East,
Radhi Kundan Raut, Junior Art Director, Serviceplan Middle East
‘The Unbiased Project’
During the Ceremony, Yum! Brands was honoured as the Dubai Lynx Advertiser of the Year; Khaled AlShehhi was honoured as Advertising Person of the Year, Outstanding Contribution.
