D&AD 2022 Awards: Impact BBDO wins coveted yellow Pencil
Posted on 2022 May,30  | By ArabAd's staff

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During the second night, D&AD announced 3 Black Pencil winners amongst Pencil winners across the remaining Craft categories including Illustration, Photography, Typography, and Writing for Design, Side Hustle, Design, Culture and Impact categories, as well as the Companies of the Year. 

Black Pencils are the creative industry’s most coveted accolade, reserved only for truly groundbreaking work.

The recipients are:

- The Lost Class by Leo Burnett Chicago in Branding, Tactical: to fight for common sense gun laws, Leo Burnett Chicago held a graduation ceremony for the 3,044 students who would have graduated this year if they hadn’t been killed by a gun. 

- Hopeline19 by adam&eveDDB in Creative Transformation, Engagement: on Emergency Services Day, adam&eveDDB launched Hopeline19 - a free phone service for the British nation to leave messages of support for frontline workers. 

- Real Tone by Google in Product Design, Inclusive: Real Tone is a collection of technical improvements to the Pixel 6 camera and Google Photos that more accurately and beautifully highlight the nuances of all skin tones. 



From the Middle EastImpact BBDO Dubai was the only regional agency to be awarded a prestigious Yellow Pencil for An-Nahar newspaper’s 'The Elections Edition' in Press & Outdoor (Tactical Poster Adverts). Credits also go to Dejavu production. The iconic D&AD Yellow Pencil is awarded only to outstanding work that achieves true creative excellence.

Also a Wood Pencil in Impact category (Local Solution) went to that same campaign.


3 pencils were awarded to Havas Middle East for adidas Liquid billboard: a Graphite Pencil in Press & Outdoor (Innovation) and 2 Wood Pencils in PR (Events & Stunts) and in Media (Press & Outdoor). Credits also go to Jack Morton Production.

Graphite Pencil is given to standout work, beautifully executed with an original and inspiring idea at its core.

Wood Pencil is given to the best of the year in advertising, design and craft.

Also a Wood Pencil went for Ikea Aliens’ by Memac Ogilvy in Branding (Tactical).


It is worth mentioning that 'The Bread Exam', a campaign for The Lebanese Cancer Foundation in collaboration with Spinney’s brand, which was developed by McCann Health & McCann Paris. It was awarded 1 Graphite Pencil, 5 Wood Pencils and a Yellow Pencil in Film.


Last but not least, 2 Wood Pencils in Film for ‘The Night is Young’ for Heineken, by Publicis Italy and Good People Films Egypt.



2022 Overall Results

The total number of Pencils awarded for the D&AD Awards 2022 by level are as follows:


Overall Total - 702 Pencils

  • Black - 5 Pencils awarded
  • Yellow - 78 Pencils awarded
  • Graphite - 188 Pencils awarded 
  • Wood - 421 Pencils awarded
  • Side Hustle - 4 Pencils
  • Future Impact - 3 Pencils
  • White - 2 Pencils
  • Collaborative -1 Pencil


Companies of the Year 

The top ranking design agency winners of the year are: 

  1. Apple Design Team
  3. Pentagram New York


The top ranking production company winners of the year are:

  1. Division
  2. Riff Raff Films
  3. Iconoclast Germany


The top ranking advertising agency winners of the year are: 

  1. Leo Burnett Chicago
  2. Droga5 New York
  3. Ogilvy UK


The top ranking clients of the year are: 

  1. Apple
  2. Change the Ref
  3. Unilever


The top ranking countries are: 

  • United States - 403 winning entries
  • United Kingdom - 271 winning entries
  • France - 114 winning entries
  • Germany - 87 winning entries
  • Brazil - 78 winning entries



Dara Lynch, Chief Operating Officer at D&AD commented: In the wake of political and social turmoil, creative excellence continues to not only survive, but thrive, as evidenced by the incredible talent we’ve seen at this years’ D&AD Awards. In the backdrop of what feels like a never-ending stream of global crises, it is incredibly reassuring to see that our community remains so resilient, and continues to move in a progressive and vibrant direction. We are delighted to have been able to celebrate this years’ winners alongside our global creative colleagues at our two virtual ceremonies this week, which we have continued to advance and improve, to ensure that each and every pencil winner is celebrated as they truly deserve to be”.