Four creatives from the UAE to judge The One Show 2022
Posted on 2021 Nov,22

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The One Club for Creativity has announced the complete list of the global jury for The One Show 2022 Awards. 

Nearly 400 top creatives from 48 countries will judge work from around the world including four top creatives from the UAE.

Jury members from the region and their judging disciplines are: 

  • Dida Atassi, design director, Accenture Interactive Middle East Dubai, Interactive, Online & Mobile/Interactive & Mobile Craft 
  • Paul Banham, regional ECD, MullenLowe MENA Dubai, Cultural Driver
  • Pablo Maldonado, ECD, Wunderman Thompson Dubai, Creative Effectiveness
  • Vidya Manmohan, founder, creative chairwoman, V4Good Dubai, Direct Marketing 

"The quality and makeup of juries has long been a hallmark of The One Show,” said Kevin Swanepoel, CEO, The One Club.  “Our goal each year is to have a gender-balanced, diverse jury of the industry’s top creative leaders from around the world who judge work through the lens of creativity of ideas and quality of execution.”

Entries can be submitted now, with fees increasing after each deadline period. The regular deadline is December 31, 2021, extended deadline February 4, 2022, and final deadline March 4, 2022.

Judging will start in March 2022, with finalists announced in May. All the judging will be conducted online. 

The One Show 2022 Gold, Silver and Bronze Pencil winners will be announced during Creative Week in New York, May 16-20, 2022. 

There are some novelties introduced this year among which:

  • A dedicated discipline for Gaming to recognize creative excellence in the way brands are integrated into interactive experiences that use gameplay and the metaverse to entertain, inform, and create community.  The new discipline also honors areas such as art direction, visual effects, animation, music and others related to gaming.
  • Separation of Pharma and Health & Wellness into separate disciplines, allowing for an expanded list of categories and a larger group of specialists on each dedicated jury.  Pharma recognizes communications created for products or services that diagnose, treat, prevent, or advocate for medical conditions; Health & Wellness recognizes communications created to educate, promote and/or assist in a person or animal's health and well-being.
  • Changes to Interactive, Mobile, and Digital Craft to reflect the way these sectors are continuing to grow and overlap.  The former Interactive & Online and Mobile disciplines are now merged into one, and the former Digital Craft discipline is now Interactive & Mobile Craft. 
  • Brand Partnership categories now included in many One Show disciplines, in recognition of the increasingly collaborative industry. 

Agencies, brands, production companies and individuals responsible for winning work each year are highlighted in The One Show Global Rankings, the ad industry’s most respected global measure of creative success. Winners are ranked globally, regionally and by country.