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The annual Pikasso d’Or Awards, recognizing the best creative work in Out-of-Home, has announced its 2023 winners for Lebanon during the 28^th annual Awards Ceremony held today, Wednesday, February 21.

The Awards Ceremony took place at the most prestigious Fondation Charles Corm, located in the iconic white tower, a nod to the American Skyscrapers, built by him in 1928 to house the Ford dealership cars and trucks for the Levant, before dedicating his life to publishing and cultural events.

The guest list included leading advertising agencies and clients, as well as representatives from the media.

All winners were chosen by the Pikasso d’Or International Grand Jury comprising five major creative and advertising professionals, with Andrew Rawlins, an acknowledged expert in advertising, and Founder of Epica Awards, as President of the Jury, appointed for this edition by Alain Weill the Honorary President of the Pikasso d’Or. 

The jury also included for the very first time three adwomen to represent Lebanon: Hana Khatib, Chief Operating Officer, Efficiency Hubs, GroupM MENA and Regional Managing Director, GroupM Levant; Joumana Mikaelian, Managing Partner at Pimo Lebanon; Sara Assaf, Managing Partner at Force Majeure, Lebanon; Fahid Ibrahim, Creative Director at Wunderman, Jordan and Hafidh Mezani, COO/Media Director at Lotus Conseil Algeria.

For the 28^thedition of the Pikasso d’Or Awards, 147 visuals & videos were presented by 22 agencies and were selected according to the following categories: Best Use of Billboards^, Best Use of Supersize ^, Best Use of Mall Advertising,  and Best Use of Digital Out-of-Home.

The results of the PIKASSO D’OR 2024 for Lebanon:

GRAND PRIX AWARD

LUX - UNILEVER LEVANT - PIMO GROUP

BILLBOARDS CATEGORY

PIKASSO D’OR: CHATEAU KEFRAYA - PHENOMENA

PIKASSO D’ARGENT: BEIRUT BEER - HOPSCOTCH MIDDLE EAST

PIKASSO DE BRONZE: CAFÉ ABI NASR - BIZAROOB

SUPERSIZE CATEGORY

PIKASSO D’OR - LUX - UNILEVER LEVANT - PIMO GROUP

PIKASSO D’ARGENT - CHATEAU KSARA - MINK

PIKASSO DE BRONZE - BRASSERIE ALMAZA - Mini Me - FORCE MAJEURE

MALL CATEGORY

PIKASSO D’OR - ROADSTER DINER - TBWA/RAAD    

PIKASSO D’ARGENT - SOLEA - JOE FISH

PIKASSO DE BRONZE - POTION KITCHEN - (IN HOUSE)

DIGITAL CATEGORY

PIKASSO D’OR - BRASSERIE ALMAZA -  FORCE MAJEURE

PIKASSO D’ARGENT - JORDAN TOURISM BOARD - ADPRO COMMUNICATIONS

PIKASSO DE BRONZE -  SANITA - MEDIAPAK 

PUBLIC INTEREST AWARD

REBIRTH BEIRUT - POP DESIGN STUDIO

The results for the PIKASSO D’OR 2024 for Iraq:

For the 14^thedition of the Pikasso d’Or Awards for Iraq-based OOH ads, 20 visuals were presented by 4 agencies and were selected according to the following categories:

PIKASSO D’OR - THE COCA-COLA COMPANY - WPP OPEN X - MEMAC OGILVY & MATHER, DUBAI   

PIKASSO D’ARGENT - ASIACELL - M&C SAATCHI MENA

PIKASSO DE BRONZE - ASIACELL - M&C SAATCHI MENA