The Award Ceremony of one of the largest creative events in Europe – International Advertising Festival White Square ended on July 9 and the winners were announced.
This year the ceremony was held for the first time online, and performed on the international stage under the slogan Time to Win!
For this edition, 937 entries from 31 countries competed for the festival awards in Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital and Change for Good categories.
The jury discussions were held in the format of live conferences with participation of highly recognized and awarded creative directors of the leading agencies from around the world.
Alena Ustinovich, Chairman of Board of Association of Communication and Marketing Agencies of Belarus, producer of White Square festival, noted: «For communications industry, this year has been a real challenge in every country around the world, a challenge for each of us and for our teams. Today, as never before, our industry needs a fresh breath, a portion of inspiration and a bit of creative adventurism, which we ourselves usually carry to all spheres of the economy, culture and society as a whole, thanks to Advertising Festivals in general and White Square in particular. I am glad that almost one thousand entries that took part in the festival reflected strong nature of our industry, which is committed and able to win».
White Square 2020 Winners are as follow:
Creative agency of the festival, which received the biggest number of awards : BBDO Moscow, Russia.
Belarusian agency of the festival – TDI Group Belarus.
GRAND-PRIX
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
entry Russian Yoga School, Zebra Hero, Russia
CHANGE FOR GOOD
Change for Good / Film
Gold
entry The Choice, Marvelous LLC, Russia
entry Russian Yoga School, Zebra Hero, Russia
Silver
entry The safest place, Artem Nugmanov/Self employed, Russia
Bronze
entry Closer to moms, Salmon Graphics, Belarus
Change for Good / Print
Gold
entry Special Edition, Y agency, Ukraine
Silver
entry For More Life, Kraken, Georgia
entry Art of Quarantine, Looma, Ukraine
entry Equal Colors, White Rabbit Budapest, Hungary
entry Read vs. Covid, SEED a creative agency, Kazakhstan
Bronze
entry Don't play hide-and-seek with life, Kollegi, Russia
entry Off Road, in house, Mood, Peru
entry Mask the tunnels, Havas Creative Group Ukraine, Ukraine
Change for Good / Radio
Silver
entry Sea of ideas, Leo Burnett Ukraine, Ukraine
Change for Good / Campaign
Gold
entry We Are Siberia, TUTKOVBUDKOV, russia
entry A Team of One, Loong, China
Silver
entry Font of Kindness, SMETANA, Russia
entry The sound of Indifference, watergunz, Georgia
entry Our Sea, Possible Moscow x Suprematika, Russia
entry Birds Records, BBDO Moscow, Russia
entry N23, Action, Russia
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Bronze
entry A Humane Ending, Nord DDB Riga, Latvia
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
entry Survivors, BBDO Moscow, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia
entry Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
Special prize for great impact
entry Font of Kindness, SMETANA, Russia
Special prize for product design
entry Wheelchange Tours, FCB Lisbon, Portugal
Change for Good / Interactive
Gold
entry Terms Against Bullying, White Rabbit Budapest, Hungary
Silver
entry Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
Bronze
entry FlyHome, TUTKOVBUDKOV, Russia
entry Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)
DIGITAL
Websites
Bronze
entry Trip In The Dark, Voskhod, Russia
Interactive projects
Bronze
entry "Look at the World like a Child", Humanz, Russia
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Online video & Viral film
Gold
entry Ad that you can feel by skin, Proximity Russia, Russia
Silver
entry Russian Yoga School, Zebra Hero, Russia
Bronze
entry Last rave, Zebra Hero, Russia
Pre-rolls
Bronze
entry Ad that you can feel by skin, Proximity Russia, Russia
Digital Campaign
Gold
entry Birds Records, BBDO Moscow, Russia
Silver
entry The Greatest Reads, Contrapunto, Russia
Bronze
entry AI Versus, Voskhod, Russia
Viral campaign
Gold
entry Russian Yoga School, Zebra Hero, Russia
Bronze
entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
Social & Influencer Campaign
Gold
entry Russian Yoga School, Zebra Hero, Russia
Bronze
entry #TakeMEMEhome, BBDO Moscow, Russia
Native Advertising
Silver
entry Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
Bronze
entry Ad Blindness? Hacked!, getbob agency, Belarus
entry Last Rave, Zebra Hero, Russia
Branded tech and innovations
Silver
entry The Greatest Reads, Contrapunto, Russia
Bronze
entry Dodo open source pizza, BBDO Moscow, Russia
Digital Craft
Bronze
entry The Greatest Reads, Contrapunto, Russia
entry Trip In The Dark, Voskhod, Russia
MOBILE
Mobile websites
Bronze
entry Terms Against Bullying, White Rabbit Budapest, Hungary
AR / VR / 360Вє videos
Bronze
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
Activation by location / Voice activation
Gold
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
Mobile Tech and Innovations
Silver
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
CREATIVE DATA
Data-enhanced Creativity
Silver
entry AI Versus, Voskhod, Russia
Bronze
entry Dodo open source pizza, BBDO Moscow, Russia
Data storytelling
Silver
entry AI Versus, Voskhod, Russia
Use of Real-time Data
Bronze
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
Social Data & Insight
Silver
entry Terms Against Bullying,White Rabbit Budapest, Hungary
Bronze
entry Bee in touch, Starcom, Leo Burnett Moscow, Russia
MEDIA
V. CHANNELS
No Winners
Ambient Media
Gold
entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
entry We Are Siberia, TUTKOVBUDKOV, Russia
Silver
entry The Death of The Warsaw Palm, Syrena Communications, Poland
Digital platforms
Silver
entry Trip in the dark, Voskhod, Russia
Social Platforms
No Winners
Technology
Gold
entry AI Versus, Voskhod, Russia
Bronze
entry Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia
Branded content
Silver
entry Birds Records, BBDO Moscow, Russia
entry All At Once, Voskhod, Russia
EXCELLENCE IN MEDIA
Excellence in Media insights and Stategy
Silver
entry Perfect Search, BBDO Moscow, Russia
Excellence in Media Engagement
Gold
entry Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
Silver
entry We Are Siberia, TUTKOVBUDKOV, Russia
Use of Data
Gold
entry AI Versus, Voskhod, Russia
MEDIA CAMPAIGN
Integrated Campaign
Gold
entry We Are Siberia, TUTKOVBUDKOV, Russia
Silver
entry Complaining, Not Perfect Tallinn, Estonia
Bronze
entry #Date_With_Art, Postmen DA, Ukraine
Low Budget Campaign
Gold
entry Perfect Search, BBDO Moscow, Russia
Bronze
entry Survivors, BBDO Moscow, Russia
Influencer Campaign
Gold
entry A Team of One, Loong, China
Silver
entry Tera Botin, Leavingstone, Georgia
entry Birds Records, BBDO Moscow, Russia
Bronze
entry REN TIME, AIDA Pioneer, Belarus
CREATIVE
FILM
Film TV/Screens
Bronze
entry MATRIX, Forte Grey, Belarus
Online
Gold
entry Birds Records, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia
Silver
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry The sound of Indifference, watergunz, Georgia
Bronze
entry The Kommunalka, Leo Burnett Moscow, Russia
entry Series Big Foot, Forte Grey, Belarus
FILM CRAFT
Silver
entry The Kommunalka, Leo Burnett Moscow, Russia
entry All At Once, Voskhod, Russia
entry Tatarka - AU, Little Big family, Uzbekistan
Bronze
entry Terem "Assortment", Perspecrive Pro., Russia (moved from F1 TV/Screens)
entry MATRIX, Forte Grey, Belarus
entry The sound of Indifference, watergunz, Georgia
Серия работ NUGO – 007, entry NUGO - 007 - Snow entry NUGO - 007 - Coolant, Mozaika, Georgia
INTEGRATED
Omni-channel Campaign
Gold
entry The New National Anthem Edition, Impact BBDO, UAE
Silver
entry The Greatest Reads, Contrapunto, Russia
entry Our Sea, Possible Moscow x Suprematika, Russia
Digital Campaign
Silver
entry The Greatest Reads, Contrapunto, Russia
entry Birds Records, BBDO Moscow, Russia
entry Russian Yoga School, Zebra Hero, Russia
Social & Influencer Campaign
Gold
entry #TakeMEMEhome, BBDO Moscow, Russia
entry Font of Kindness, SMETANA, Russia
Viral Campaign
Bronze
entry Russian Yoga School, Zebra Hero, Russia
entry My Name Is Enough, Doping Creative Agency, Armenia
Brand Launch / Re-launch Campaign
Gold
entry We Are Siberia, TUTKOVBUDKOV, Russia
Bronze
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Breakthrough on a Budget
Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
Silver
entry Survivors, BBDO Moscow, Russia
entry Dodo open source pizza, BBDO Moscow, Russia
Bronze
entry N23, Action, Russia
Selfpromo
Silver
entry DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Creative Strategy
Gold
entry Birds Records, BBDO Moscow, Russia
BRANDED CONTENT & ENTERTAINMENT
Visual branded content
Gold
entry Birds Records, BBDO Moscow, Russia
Silver
entry The Greatest Reads, Contrapunto, Russia
entry All At Once, Voskhod, Russia
Bronze
entry Tatarka - AU, Little Big family, Uzbekistan
N2 Audio branded content
Gold
entry Birds Records, BBDO Moscow, Russia
Interactive branded content
Gold
entry Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Branded events
No Winners
Brand experience
Gold
entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia
Silver
entry Wheelchange Tours, FCB Lisbon, Portugal
Special prize - Appreciation award
entry Wheelchange Tours, FCB Lisbon, Portugal
OUTDOOR
Billboards
Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
Ambient
Bronze
entry Knowledge Leads to Freedom, Leavingstone, Georgia
entry Coming OutDoor, FCB Lisbon, Portugal
entry My Name Is Enough, Doping Creative Agency, Armenia
Innovation in Оutdoor
Gold
entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
Special prize for national spirit
entry Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
Silver
Серия работ The Navigate Poster, entry New York, entry Milan, entry London entry Beijing, Leo Burnett Moscow, Russia
Bronze
entry Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary
Print Craft
Gold
entry Equal Colors, White Rabbit Budapest, Hungary
RADIO & AUDIO
Radio & Streaming
Gold
entry Birds Records, BBDO Moscow, Russia
Excellence in Audio
No Winners
MARKETING
BRAND EXPERIENCE & ACTIVATION
Brand Experience
Silver
entry Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia
Technology & Touchpoints
Bronze
entry AI Versus, Voskhod, Russia
Consumer Engagement
Bronze
entry We Are Siberia, TUTKOVBUDKOV, Russia
Strategy
Gold
entry Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)
Silver
entry Birds Records, BBDO Moscow, Russia
Campaign
Bronze
entry We Are Siberia, TUTKOVBUDKOV, Russia
Breakthrough on a Budget
Gold
entry N23, Action, Russia
Silver
entry VOKA SMARTFAKE, TDI GROUP, Belarus
Bronze
entry Delivery of Fate, Ruport, Russia
PR
PR Practices & Technics
Silver
entry A Team of One, Loong, China
Bronze
entry N23, Action, Russia
Digital & Social
Silver
entry Russian Yoga School, Zebra Hero, Russia
Influencer
Silver
entry Birds Records, BBDO Moscow, Russia
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
Campaign
No Winners
DIRECT
Channels
Silver
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
Bronze
entry N23, Action, Russia
Digital & Social
Bronze
entry UFC CHATBOT, Outofthebox, Russia
Strategy
Gold
entry N23, Action, Russia
Campaign
Gold
entry Birds Records, BBDO Moscow, Russia
INNOVATIONS
Silver
entry DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
entry Birds Records, BBDO Moscow, Russia
Special prize for craziness
entry DeepBogusky, Andrey Tyukavkin, Latvia
CREATIVE EFFECTIVENESS
Short-term Creative Effectiveness
Gold
entry Kak tebe takoe, Elon Musk?, Ruport, Russia
Long-term Creative Effectiveness
No Winners
Breakthrough on a Budget
Gold
entry VOKA SMARTFAKE, TDI GROUP, Belarus
BRANDING
COMMUNICATION DESIGN
Creation of New Brand Identity
Gold
entry Kurnaya izba, Terminal design, Russia
Silver
entry Tashkent City Identity Design, MA'NO Branding, Uzbekistan
Bronze
entry OSOM, Voskhod, Russia
entry Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
entry ME'MOR Architects Award, MA'NO Branding, Uzbekistan
Rebrand / Refresh of an Еxisting Brand
Silver
entry Kaspersky rebranding, Plenum.CX, Russia
Promotional Printed Materials
Bronze
entry CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
entry deSidera, Acqua, Italy
Promotional Item Design
Bronze
entry Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)
Brand Environment & Experience Design
Bronze
entry The Peak, The Embassy, Italy
Design Craft
Bronze
entry #VictoryFont May, RT, Russia
DIGITAL & INTERACTIVE DESIGN
Website design
Bronze
entry See the Future through Our Eyes, Possible Moscow, Russia
Social Media Design
Bronze
entry #VictoryFont May, RT, Russia
Design of virtual promo-tools
No winners
PACKAGING DESIGN
Packaging of foodstuffs
Gold
entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden
Silver
entry Woodker, PG Brand Reforming Poland, Poland/Belarus
entry Premiere of Taste, Depot branding agency, Russia
Bronze
entry Like a bird, OTVETDESIGN, Russia
Packaging of non-food products
Gold
entry N23, Action, Russia
entry BRITE, Depot branding agency, Russia
Bronze
entry Canonpharma, REPINA branding, Russia
Innovation in Рackaging
No Winners
PRIZES OF MASS MEDIA JURY
entry VOKA SMARTFAKE, TDI GROUP, Belarus
entry Traces, AIDA Pioneer, Belarus
entry Taxi on batteries, AIDA Pioneer, Belarus
entry Art of Quarantine, Looma, Ukraine
entry BALKONYARTIST, The Smarts, Bulgaria
entry FlyHome, TUTKOVBUDKOV, Russia
Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group
entry Ad Blindness? Hacked!, getbob agency, Belarus
Special prize from MASS MEDIA JURY for humor
entry Burger King France – Always Maintain Distance, Buzzman, France
SPECIAL PRIZES FROM FESTIVAL PARTNERS
Special prize from typography Druk-S
entry Hair Dryer, Salsa, Peru
Special prize from АКМА (Belarus) for Refreshing Event Solution
entry Canada Dry Snow Experience, Furia, Chile
Special prize from АCAR (Russia)
entry Complaining, Not Perfect Tallinn, Estonia
Special prize from NAAI (Uzbekistan)
entry Quarantine Entertainment, Kinograf, Ukraine
Congratulations to all the prize-winners!
Find the shortlists' results, here
