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Carole Hayek, a twenty-year veteran of the advertising industry, started her career as a marketing researcher and analyst to later become regional media planning director at Publicis- Graphics. However, in 2004, she took up the role of General Manager for Optimedia Lebanon and also serves as Vice President of the AAA.

What kills you most?

When it’s a thirty-minute questionnaire and they say it’s a thirty-second one.

What gets you up in the morning?

My alarm or my lovely little Lenny.

What happened to your childhood dreams?

Dreams?

What distinguishes you from others?

Energy.

What do you need most?

Health, peace, love, and money.

Do you think that anyone can become an artist?

In each person there is an artist.

Where are you from?

Lebanon; unfortunately!

Do you feel your situation is enviable?

Who cares.

What have you given up on?

Nothing anymore.

What do you do with your money?

Spend it.

What moves you?

Energy.

What are your favourite pleasures?

Sharing or circulating my energy and happiness as well as practising yoga.

What would you like to receive for your birthday?

Anything with love.

Name 3 living artists that you hate most?

I hate no one.

What or whom do you defend?

Happiness.

What are you capable of refusing?

What harms other people or nature.

What are you capable of doing in the name of love?

Everything positive.

What are you blamed for?

My kindness and my transparency.

What does art bring to you?

Appreciation.

Who do you think you are?

Just me, myself and I: Carole.

What drives you nuts?

When the flow of energy is blocked.

Under what form would you like to come back as?

I prefer to evolve so I don’t think I’d like to come back.

What was the last book you read?

New Earth.

Do you like animals?

Yes but when they are in their own ecosystem.

Why did you choose advertising?

I didn’t; it chose me.

Who is the man of your dream?

I don’t dream.

What is your philosophy in life?

Live the present moment and enjoy it.

What is the most important thing in your life?

My Happiness.

Talk to an alien...

Any chance to meet one on earth ?!