Ghada el Khatib: Alice in Wonderland
Posted on 2011 Nov,29

Free-spirited and outspoken, Ghada el Khatib, Managing Director of Asda’a Burson Marsteller and Wunderman in Beirut takes us on a private journey down the proverbial ‘rabbit hole’ where the wealth related to her 23 years of experience reveals a starling perspective on the wonders of being oneself in the business world!


"I’m dancing to the beat of a different drum!"


What kills you most?

People with a ‘know-it-all’ attitude!

What gets you up in the morning? 

The appetite for a new slice of life.

What happened to your childhood dreams?

Alive and kicking!

What distinguishes you from others?

I’m dancing to the beat of a different drum!

What do you need most?

Genuine company and friendship!

Do you think that anyone can become an artist?

Everyone express themselves through different arts!

Where are you from?


Do you feel your situation is enviable?

You tell me!

What do you do with your money?

Spend it!

What have you given up on?

Things that I don’t believe in anymore.

What moves you?

My legs!

What are your favourite pleasures?

Watches and cars.

What would you like to receive for your birthday?

Harry Potter’s Invisibility Cape.

Name three living artists that you hate most?

I can list more than three, OFF RECORD!

What or whom do you defend?

People who don’t have the means to stand up for themselves.

What are you capable of refusing?

An indecent proposal.

What are you capable of doing in the name of love?

You name it!

What are you blamed for?

Talking openly about everything, regardless of what the subject may be.

What does art bring to you?


Who do you think you are?

Alice in Wonderland.

What drives you nuts?

The Political clowns in Lebanon and someone insulting my intelligence.

Write your own epitaph:

“Great spirits have often encountered violent opposition from mediocre minds.”

Under what form would you like to come back?

A wave.

What was the last book you read?

Aleph, by Paulo Coelho.

Do you like animals?

Define animals!

Why did you choose advertising?

Advertising chose me!

Who is the man of your dreams?

The reply lies within the question.

What is your philosophy in life?

Keep walking.

What is the most important thing in your life?

Staying healthy and in good form.

Talk to an alien... 

E.T. go home!