#Capturealula a photography competition for AlUla locals in collaboration with Sony
Posted on 2020 Aug,19

The Royal Commission for AlUla (RCU), in collaboration with Sony, has launched a photography competition for Saudi residents based in AlUla.

The competition commences on World Photography Day, 19th of August 2020 and will run until 23 September 2020. The campaign seeks to find five talented local photographers under five themes that highlight the attractions of AlUla. The category themes include Nature, Monumental, People, Design, and Adventure.

RCU and a panel of judges, including Sony ambassadors, will select the winners from shortlisted candidates over the competition duration. The winners will be awarded a 10,000 SAR commission from RCU to provide 50 images to be used by RCU’s marketing activities as part of the re-opening of AlUla from October 2020. Other prizes will include Sony Alpha 6600M camera from partner Sony for each winner, a great performance camera with a compact body and the world's fastest AF.

“Saudi photographers residing in AlUla are encouraged to submit up to 10 photos in each category during the period of submission – they can be taken from a photographer’s recent collection or be captured especially for the competition. Participants should submit their work on the official Experience AlUla Instagram account by using the hashtag #capturealula and #experiencealula, to be shortlisted to win.

“Judges will be looking for technique, creativity and storytelling. The Experience AlUla channels will showcase some of the most impressive entries over the course of the four weeks,” said Saad Almatrafi, Official Spokesperson, RCU.

Phillip Jones, Chief Destination Management and Marketing Officer at RCU, said, “We love the idea of having the stories of AlUla told through the experiences and eyes of local residents. Who better to help us in our marketing efforts than the proud locals of AlUla who know the destination better than anyone.”