Akhbar Al Aan reveals fresh new visual identity and new positioning
Posted on 2021 Apr,08

Akhbar Al Aan, the pan-Arab, multi-channel digital news publisher, has launched its new positioning ‘The Story Belongs to Everyone’ inspired by some of the most important and influential stories known in the Arab media. The launch is a step closer to Akhbar Al Aan’s efforts to provide an innovative platform where the young generation can express their opinions, aspirations, concerns, and ideas, and directly contribute to building a brighter future. 

During the launch ceremony, Akhbar Al Aan held a talk featuring leading media professionals and known personalities in the Arab media who gave insightful messages. The special guests have played a major role in developing the potentials of the sector and have been an inspiration for Akhbar Al Aan to rebuild its brand and focus mainly on conveying the voice of the youth and supporting their ambitions.

Some of the well-known participants in the event included Rania Sayah, Current Affairs Director at Al Aan TV; Veteran Journalist Baker Atyani, Regional Head of Southeast Asia Bureau, Arab News; Nisreen Sadek, journalist; Nihad Jariri, journalist; Wassim Oraby, Team Leader of Investigative Journalism at Akhbar Al Aan, as well as roving international reporter Jenan Mousa, who joined the session via a video presentation.

Leading media figures also shared their inspiring stories, which offered an exceptional opportunity for the audience to learn about the behind-the-scenes stories of courageous and impactful journalism. Some of the most exciting and inspiring stories were also revealed for the first time, further highlighting the new platform’s role in spreading the message of hope among audiences in the Arab world.

Solange El Rassi, Head of Public Relations & Corporate Communications, Al Aan TV, explained that ‘The story belongs to everyone’ is an entirely new approach, which employs innovative ways to convey the news and tell stories that inspire the young generation.

El Rassi noted: “This event gave us the opportunity to listen to some of the most distinguished media professionals in the Arab world and benefit from their insights and rich experiences. These are valuable inputs to our common goal of educating, empowering, and motivating the young generation, as well as learning from them.”

Solange lauded the role of Amir Fehri, a young Tunisian author. “Akhbar Al Aan is committed to supporting the younger generation through several pioneering initiatives, especially with our fruitful cooperation with Amir Fehri, a Tunisian genius whom we consider as among the world’s brightest minds in his young age of 16. He is a messenger of hope and positivity who carries the ambition and aspirations of the Arab youth,” El Rassi remarked.

El Rassi further shared that Fehri has already authored several publications about the concerns of the Arab youth and earned the world’s attention for his exceptional performance in many local and international competitions and participation in several global forums. Fehri was also appointed as Ambassador of Arab Innovators by the Arab League Educational, Cultural, and Scientific Organization.

El Rassi concluded: “We will continue building bridges of communication with the young people so that their news becomes ours. We believe that our cooperation with them is an important addition to our role and is key to shaping the future. We look forward to learning everything new and innovative from our young talents, especially with regard to social and digital journalism, while putting our experience, professionalism and reach at their service.”

Founded in 2006, Akhbar Al Aan is headquartered in Dubai and broadcasts the news via satellite and the internet.