Artificial Intelligence will be evaluated at White Square Creativity Festival for the first time
Posted on 2024 Feb,06

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White Square International Festival of Creativity, globally recognized in the professional ad community, continues to call for entries.

For more than 15 years, White Square Festival has been promoting creativity, while sharing the principles of socially responsible marketing, and advertising for good. Annually, agencies and brands from more than 35 countries participate in the Festival, presenting innovative solutions and ideas.

Entries are accepted online in 243 nominations in eight contests: Creative, Branding, Marketing Services, Marketing Effectiveness, Digital, Media, Craft, Mass Media Contest.

This year White Square Festival has updated and included nominations that match the current trends and relevant demands of the global communications industry while taking into account new tendencies.

For example, in connection with rapid digitalization and developing AI, in Digital Contest there was introduced the nomination Use of Artificial Intelligence, which was designed to demonstrate the use of innovative technologies in creative projects. According to White Square Festival jury members, AI will never completely replace people, their creativity, intuition, and emotions. However, the competent use of new technologies is an excellent tool that helps to improve the work of professionals.

White Square Festival annually encourages creative approach to socially important topics and expands the list of social nominations.

This year the nomination Inclusive design or accessibility has been added to Mass Media Contest. The entries submitted in the social nominations, in addition to the main criteria as the creative idea and its realization, will be evaluated for their impact on society, positive changes on the environment and the world in general.

White Square Festival 2024 jury will bring together a high calibre of representatives in the creative and communications industries from different countries.

The winners of White Square Festival 2024 will also benefit from great exposure throughout the many partnerships the festival secures each year with specialized trade publications.

The final deadline for entries submission is set for February 26, 2024.