Chalhoub Group, the renowned distributor and retailer of luxury brands across the Middle East, celebrates the launch of Level Shoes campaign titled ‘Next Level Runway’. This initiative sheds light on the employees who work behind the scenes by putting them front and center to reveal the diverse talent that represents the brand.
Since 2012, Level Shoes, Chalhoub Group’s homegrown concept, has been a globally recognized retail concept for designer footwear, creating meaningful content to empower the brand, customers and employees. "Each team member is a valuable member that makes up the identity of the brand, they are trusted advisors to clients, buyers, personal shoppers, visual merchandisers, and marketeers – they are the forefront of the brand," says Chalhoub Group in a press statement.
This unique campaign that was shot in Dubai, connected and engaged the team by casting its own employees, to style, direct and model a curated selection of sneakers, heels, boots, slides and sandals. The campaign’s objective is to celebrate and promote inclusivity and diversity that Chalhoub employees should be looking to for inspiration.
The key to establishing a sustainable workplace environment and community is to enable the employees to feel respected, heard and valued. Chalhoub Group encourages employees and newcomers to express their individuality and bring their full authentic selves to work. Thus, no one knows your brands better than the people who work for your company – making employees the ultimate spokespeople for your brand.
“The focus of this campaign is our people. Their engagement and passion are instrumental to create a sustainable business. With our team as part of the big picture and new campaign, we want to build a strong culture within our workforce as well as our community of shoe lovers locally and globally. We want our customers to be part of this community, to relate to our values and to connect to a brand that stands for their values. We deeply believe that sustainability starts with the people behind the scenes,” says Elisa Bruno, General Manager at Level Shoes.
“As we celebrate this campaign, I look back with pride at what has been an incredible journey with Level Shoes. Nothing makes us happier than creating an engaging work environment that inspires our people to be the best they can be and where everyone is given the chance to express their individual talent, style and commitment to the brand,” noted Patrick Chalhoub, President of the Chalhoub Group.
