Creatives from MENA to serve on ADC's global jury
Posted on 2022 Dec,07

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The One Club for Creativity has announced six top creative leaders from Egypt, Lebanon, Saudi Arabia, Turkey and UAE who will serve on the diverse global jury for the ADC 102nd Annual Awards, one of the world’s longest running and most prestigious global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

Representing MENA on this year’s jury are:

  • Ahmad Al-Natsheh, CEO, technical director, Khosouf Studio Abu Dhabi (Gaming)
  • Lara Assouad, branding and Arabic type designer, Dubai (Typography)
  • Carl Gerges, founder, principal architect, Carl Gerges Architects Beirut (Architecture/Interior/Environmental Design)
  • Princess Hidir, iIllustrator, Istanbul (Illustration)
  • Muhammad Mustafa, iIllustrator, Cairo (Illustration)
  • Mohammed Sehly, ECD, Leo Burnett Riyadh (Fusion Cube)


Jury chairs for the ADC 102nd Annual Awards are:

  • Advertising: Karen Costello, creative chair, Deutsch Los Angeles
  • Architecture/Interior/Environmental Design: Nisha Mathew Ghosh, architect, artist, curator, Mathew and Ghosh Architects, Bangalore
  • Artificial Intelligence: PJ Pereira, creative chairman, Pereira & O’Dell New York
  • Brand/Communication Design: Tosh Hall, global CCO, Jones Knowles Ritchie New York 
  • Brand-side/In-House: Remy Merriex, worldwide ECD, Amazon Prime Video & Studios, Los Angeles
  • Experiential Design: Cara Mandel, founder/CEO, Interwoven Immersive; senior producer, AltspaceVR + Microsoft Mesh, Los Angeles 
  • Fashion Design: Francine Candiotti, fashion designer, New York 
  • Fusion Cube: Danny Robinson, CCO, The Martin Agency, Richmond 
  • Gaming: Pelle Sjoenell, CCO, Activision Los Angeles
  • Illustration: Takashi Murakami, artist, Kaikai Kiki Co., Ltd., Saitama Prefecture (Japan) 
  • Interactive: Mathias Appelblad, global creative director, SEB Group, Stockholm 
  • Motion/Film Craft: Arisu Kashiwagi, director, designer, ARISU New York 
  • Packaging/Product Design: Mary Lewis, creative director, Lewis Moberly London
  • Photography: Ami Vitale, photographer, filmmaker, Ami Vitale Productions; executive director, Vital Impacts, Missoula (US) 
  • Publication Design: Luke Hayman, partner, Pentagram New York
  • Typography: Veronika Burian, managing type director, cofounder, TypeTogether, Tarragona and Munich


After three years of conducting virtual judging, juries for a number of disciplines will be assembled in person in March 2023.  

Regular deadline for submission is January 27, 2023, with extended deadline of February 17, 2023, and final deadline March 3, 2023.  

A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate in the ADC 102nd Annual Awards. Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline), and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.

Judging will be conducted in March 2023, with finalists announced in May.  ADC 102nd Annual Awards Gold, Silver and Bronze Cube winners will be announced during Creative Week in May 2023. 

New for this year’s competition:

  • Gaming Discipline and dedicated jury, highlighting the art and craft of animation, art direction, and sound design as well as the technical aspects of gaming.
  • Artificial Intelligence Discipline and dedicated jury, celebrating achievement in projects incorporating AI. The discipline includes categories for application, execution, idea and process.
  • Expanded Photography categories, including experimental photography, night photography and photo books.
  • New categories for inclusive design added to the Fashion Design, Gaming and Product Design disciplines.