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Cresta has announced a new leading prize as part of its 2023 competition, The Alan Page Award.

Created in honour of its late President and co-executive director, Alan Page, who passed away in May, The Alan Page Award aims to further recognise and promote creative innovation and innovators

“Alan was a great copywriter and creative director in his own right and had a lifelong fascination with the creative crafts and with what fuelled creative innovation and great execution,” said Lewis Blackwell, Cresta CEO and a long-time friend and business partner of Page.

“This new award will be focused on identifying strong creative achievements, trends and group success, subjects that might not be recognised so clearly among the Grand Prix and Gold, Silver and Bronze awards.

“Alan started this approach with the President’s Award, where he gave special recognition to such areas as the Middle East region, for its emerging creative strength, and also previously to Dentsu, for its distinctive commitment to creative craft. He is, of course, irreplaceable: our new award will honour one person but take several of us to decide. I will draw on a range of creative leaders associated with Cresta to help arrive at our first winner – or winners – of The Alan Page Award. These will be announced soon.”

There is no additional charge for entry into The Alan Page Award. All entrants to 2023 Cresta Awards will automatically qualify for consideration, with the special Award judges looking closely at all work that achieves Shortlist standard or higher.

Page and Blackwell were the co-leaders of the Cresta Awards, where Blackwell remains CEO. Their company Creative Standards International is also the majority owner of publisher Lürzer’s Archive, where a feature on some of Page’s earlier award-winning creative work currently appears.

The 2023 Cresta Awards deadline is 20 July.