Dubai launches ‘DUBAI ASSURED’ stamp, an initiative to showcase Dubai as one of the world’s safest destinations
Posted on 2020 Jul,21

Dubai has launched a compliance programme to certify and recognize hotels and retail establishments, F&B outlets and attractions that have implemented all public health protocols for the prevention and management of COVID-19. The initiative is part of efforts to showcase Dubai as one of the world’s safest destinations as it continues to receive tourists following the city’s reopening to international visitors on 7 July.
A verification and validation process has been established in collaboration with the Department of Tourism and Commerce Marketing (Dubai Tourism), Department of Economic Development (Dubai Economy) and Dubai Municipality for issuing the ‘DUBAI ASSURED’ stamp to hotel and retail establishments, F&B outlets and tourist attractions that have complied with health and safety guidelines issued in accordance with the preventive protocols outlined by Dubai’s Supreme Committee of Crisis and Disaster Management.
The specially designed ‘DUBAI ASSURED’ stamp, to be issued free of charge, will have a validity of 15 days and it will be renewed every two weeks upon further verification by inspectors from the relevant authorities. With the reopening of many public and private facilities and amenities, including beaches, shopping malls, restaurants, swimming pools and golf courses, and the resumption of popular activities like water sports and camping, the ‘DUBAI ASSURED’ programme covers all key tourism touchpoints across the city so those visiting know their well-being and safety is being taken care of.

Over 1,000 establishments have already been inspected for compliance with relevant guidelines, as part of the programme, making them eligible to receive the ‘DUBAI ASSURED’ stamp.

According to a survey by global consulting firm HVS on future destination selection, 85 per cent of travellers will prioritise their travel plans based on the destination’s reputation and the action taken by its government in managing the pandemic including safety and security measures and the quality of the healthcare system and services.
Besides the standard precautionary measures of social distancing and wearing of masks at all times by guests and employees, Dubai hotels have deployed stringent disinfection measures covering contact points in lobbies and other areas including restaurants and swimming pools.  Entrances have been fitted with equipment for contactless screening of guests. Mall operators are using advanced technology to minimise risks including use of thermal scanners and cameras to monitor traffic at entry points. Public parks and beaches under Dubai Municipality have reopened with strict guidelines for visitors while restaurants are allowed to serve guests with reduced seating arrangements and the enforcement of a distance of two meters between tables.
Dubai has also deployed a wide range of preventive measures across all other customer facing high-frequency touchpoints of visitor interaction in line with detailed reopening guidelines for both government and private establishments.