Four agencies from the Middle East achieve shortlist status at NYF Advertising Awards
Posted on 2024 Jun,02  | By ArabAd's staff

New York Festivals Advertising Awards (NYF) announced the 2024 shortlist.

Trailblazing campaigns submitted from creative agencies spanning five continents across the globe—from Argentina to Taiwan, Canada to the UAE, and from Spain to Australia—were thoughtfully evaluated online by the 2024 NYF Advertising Awards Shortlist Jury panel to select the entries achieving shortlist status.

The 2024 Advertising Awards shortlist is based on the results of the Shortlist Jury judging sessions. 

The 2024 Shortlist Jury judged the following competitions Activation & Engagement, Audio/Radio, Avant-Garde/Innovative, Branded Content/Entertainment, Collaborations & Partnerships, Creativity in Commerce, Design, Digital/Mobile, Direct, Film, Film Craft, Outdoor, Package & Product Design, Print, Public Relations, Purpose, Small Agency, Social Media & Influencer, Sports, Student, The Future Now, The New York City Award, and NYF’IN Funny. 

2024’s shortlisted work included inspired cutting-edge campaigns that placed brands front and center, captivated consumers, and increased brand affinity. Creative work entered by agencies, PR firms, production companies, and global brands utilized evolving tech to evoke emotional connection, foster customer loyalty through active interaction, inspire engagement across a wide variety of environments and platforms, champion social and environmental concerns, and inform and entertain while creating a unique brand experience.

Creative campaigns from Germany were in the lead followed by the USA, South Korea and Switzerland advancing to the next round. Additional countries with robust number of entries shortlisted include Japan, Philippines, Canada, Australia, Spain, Singapore, Italy, France, and Hong Kong.

Work crafted by top-tier agencies from around the world saw campaigns tailored for leading global brands advance to the next round.

Brands earning shortlist status include: adidas AG, Burger King, TyC Sports, Lay’s, BMW, META and PUMA, OREO, Mercedes-Benz AG x Moncler, Lufthansa, Diageo, Fanta, Minderoo Foundation, Samsung, The Coca-Cola Company, Peet’s Coffee, Movistar, L'OREAL Paris, IKEA, Heinz, eBay, McDonalds, HSBC, FIAT, Bimbo, Netflix, KitKat, Pizza Hut, U.S. Bank, Maybelline New York, Mandarin Oriental Singapore, Heineken, PETA, Greenpeace, China Airlines, Little Caesars, Popeye’s, Deutsche Telekom, KFC, Mucinex, Facebook, Meta, Volkswagen, Walmart, WWF, Verizon, and UBER Eats.

Only four agencies from the Middle East are among the shortlist.

BigTime Creative Shop is the only agency from Saudi Arabia to be shortlisted with two campaigns: ‘A Tale As Old As Time’ (six shortlists) and ‘Knockout Chaos’ (8 shortlists)

From the UAE, FP7 McCann has 16 shortlists for the following campaigns:Dinner After Dinner’ (4), ‘Highlight Your Balls’ (5), ‘Selfless Shelves’ (2), ‘Heinz Ketchup Insurance’ (3), ‘Ketchup & Down’ (3), ‘Slowmaster 57’ (2)

MullenLowe MENA is shortlisted in seven categories with two campaigns Fixing the bAIs’ (5) and ‘Mis[s]diagnosed’ (2)

Science & Sunshine has two shortlists forThe Lay's Heist’ campaign.

Entries shortlisted progressed to the Executive Jury sessions led by the 2024 President, Javier Campopiano, Worldwide Chief Creative Officer of McCann Worldgroup and McCann. 

NYF’s Shortlist Jury panel featured a diverse range of creative leadership talent. The 2024 online Shortlist Jury included Chief Creative Officers, CEOs, Executive Creative Directors, Art Directors, Copywriters, Strategists, Designers, and Communications professionals from around the globe. They meticulously reviewed all entries and played a pivotal role in selecting the World’s Best Advertising.

New York Festivals Advertising Awards will announce the 2024 award-winners on Thursday, June 6th.