MBC GROUP extends licensing deal with NBCUniversal
Posted on 2023 Mar,19

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Middle East media company MBC GROUP has extended its licensing deal with NBCUniversal to ensure it keeps bringing the best of Hollywood movies by Universal Pictures and DreamWorks Animation to audiences across the MENA region.

This latest multi-year extension forms part of a 20+ year ongoing relationship between MBC GROUP and NBCUniversal.

Sam Barnett, CEO of MBC GROUP commented: “We are pleased to extend our licensing deal with NBCUniversal. This deal allows us to bring top Hollywood titles to our audiences in the region.

Through our collaboration, we are not only able to expand the reach of NBCUniversal content but also to work together to offer a range of films to different groups of people. We can bring major action and drama franchises, as well as family-friendly animations, to our various demographics.”

Belinda Menendez, President & Chief Revenue Officer for NBCUniversal Global Distribution, said: “We are delighted to extend our longstanding relationship with MBC Group through this new licensing deal. As a result of this agreement, MBC Group can ensure that their viewers throughout the Middle East and North Africa will have a front row seat to watch NBCUniversal’s blockbuster films for many years to come. From animated movies to action-packed thrillers, there truly is something for everyone in the family to enjoy!”

MBC GROUP’s newly extended licensing deal with NBCUniversal results in the company securing rights to broadcast a range of titles by Universal Pictures and DreamWorks Animation on MBC2 – the leading English-language movie channel in MENA.

This includes the showcase of first run box office hits for a free-to-air TV channel, such as “F9: The Fast Saga,” “The Boss Baby: Family Business,” “The Croods: A New Age” and “The Invisible Man”. Also included are the film franchises of “Bourne,” “Despicable Me,” “Jurassic Park” and “The Mummy.”

The extended licensing deal also sees titles appearing on Shahid, the popular Arabic platform by MBC GROUP. Focusing on family fun, featured titles include “Shrek,” “Shrek 2,” “Sing,” “Trolls,” “The Secret Life of Pets,” “Minions,” “Dr. Seuss' The Lorax” and “Shark Tale.”