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Merkle, the technology-enabled, data-driven customer experience management company that is part of dentsu, has been selected as the performance agency for fast-food chain, Pizza Hut franchises across all MENA markets.
Merkle’s remit is to build and activate a performance strategy that helps the brand meet sales targets across channels, driving online transactions via local market website and apps.
To support this ambition, Merkle will be tapping into key cultural moments to drive brand affinity, improve consumer engagement, and build long lasting personalised relationships with customers.
Merkle were appointed based on a combination of their best-in-class data driven performance media and in-market platform expertise.
Beverly D’Cruz, Chief Brand Officer at Pizza Hut MENA, said: “Merkle’s regional knowledge and experience in executing integrated, multi market performance media campaigns really impressed us in the early stages of this process. Added to that, their ability to add an additional layer of data and measurement expertise has quickly enabled our digital transformation to clearly attribute our sales contributions. This is already leading to more effective customer engagement across channels as we build our data maturity to help define our customer’s digital experience. We are thrilled to partner with Merkle as we continue on our journey to becoming the region’s leading pizza brand.”
Vimal Badiani, VP - Managing Director, Merkle MENA, said: “Pizza Hut needs no introduction, and we are delighted to have been chosen to support them with their digital transformation and growth aspirations across MENA. The accelerated digital adoption and huge increase in online transactions bought about in in the last two years has created a plethora of new opportunities for brands like Pizza Hut. We are excited to use our people-based marketing capabilities to realize this potential and drive growth and value for both the brand and its customers.”
