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OUTFRONT Media CEO and World Out of Home Organization(WOO) Vice-president Jeremy Male will interview Perion CEO Tal Jacobson at the WOO Global Congress in Hong Kong from June 5-7.

Perion, a major player in global multi-channel advertising technology across search advertising, social media, display, video and CTV, has completed the acquisition of digital Out of Home technology company Hivestack for up to $125m.

The deal makes Perion one of the global leaders in the rapidly expanding field of programmatic DOOH, impacting DOOH media owners, advertisers and agencies.

Perion said at the time of the deal: “We welcome Hivestack and its impressive team of professionals to Perion. We look forward to capitalizing on the synergies between Hivestack’s technology and Perion’s existing solutions, to provide clients with an even more comprehensive, end-to-end offering.”

OUTFRONT's Male says: "Tal Jacobsen is a dynamic leader in the digital marketplace and we look forward to hearing his plans for Perion with Hivestack and unique perspective on the global DOOH industry in its entirety."

Also scheduled at the Congress, Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, who will discuss how OOH media enhance the consumer’s mindset.

Jas has over 18 years’ experience in the advertising media industry, starting her career in Publics and working her way up to Investment Director of WPP before joining the client side about ten years ago. Her experience spans Mainland China, ASEAN, US, EU, MEA and APAC regions serving P&G, Volkswagen, Carlsberg and others. Jas joined Huawei in 2017, and is in charge of global buying strategy.

She will outline Huawei’s long-term view of the market and emphasis on sustained brand recognition, demonstrate how OOH media play a key role in building brand equity and discuss Huawei’s holistic strategy of targeting the whole consumer mindset.

WOO President Tom Goddard says: “We are delighted to welcome Jas to our Hong Kong Global Congress. Understanding the perspective of the client community is an important priority for the OOH industry and her immense experience across agencies and advertisers in the APAC region will provide us with invaluable insights and ideas.”

The WOO programme is currently being finalised with further announcements to follow.