Pikasso Group launches in the Italian market as Pikasso Italia
Posted on 2022 Dec,14

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Pikasso Group, the international group specializing in outdoor advertising, has announced its launch in the Italian market as Pikasso Italia.

Pikasso Group is an international Out-Of-Home (OOH) and Digital-Out-Of- Home (DOOH) company founded in Lebanon in 1986 by Antonio Vincenti. The company operates in 11 countries, with a total of 13,000 advertising spaces, 450 digital screens, 73 exclusive concessions and more than 300 collaborators.

Pikasso Italia's mission is to contribute to the development of the outdoor advertising industry in Italy by bringing its technical, technological and marketing know-how, which has made the Group's success and reputation. 

Pikasso prides itself with the aesthetic and custom design of its panels, the high quality of its digital screens, accurate maintenance, use of data and audience measurement, creative innovation (as demonstrated by the promotion of augmented reality) and finally its programmatic selling.

The company has three objectives: Classic and Digital Large Formats (DOOH) in Milan and Rome, advertising concession of Malls and retail advertising in Supermarkets, in addition to special projects.

Pikasso has just completed the acquisition of four large format locations, two of which will be digitized in 2023. The commercial launch will take place soon under the name of "Milano Collection."

Pikasso Italia is a member of the CNCC (National Council Of Shopping Centers) and of the WOO (World Out-Of-Home Organization) as well as of the OAAA (Outdoor Advertising Association of America).
Pikasso is also a signatory of the United Nations Global Compact and contributes to 12 out of 17 "Sustainable Development Goals (SDGs)" by adhering to the principles on human rights, labor, environment and anti-corruption. 

Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, said, "The decision to establish Pikasso Italia, extending the Group's business for the first time in Europe, is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value.

"Pikasso Italia having a long-term objective, we will also commit as "Medium for Good" to applying the noble role OOH and DOOH advertising can play by supporting great causes, choosing in our case predominantly those related to childhood, children's rights and children's health. Through our panels and screens, we will also support other causes to express our solidarity with the communities surrounding us," Vincenti added. "I would like to thank the leaders of the advertising industry, both at the level of creative agencies and media agencies, who have welcomed the project, and thank the mall management companies and the properties owners of the malls and supermarket chains that will grant us their trust through the concession of their malls or point of sales, assuring them that together we will innovate and we will make a difference."

Vincenti concluded by saying "On a personal note, this return to Italy fulfills me greatly as its the resuming of a journey that began in Turin in the late 1980s.”