Pioneering Saudi female entrepreneur gains international recognition in advertising
Posted on 2023 Oct,31  | By ArabAd's staff

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In a significant milestone for the advertising industry in Saudi Arabia, Abeer Saud Alessa, Co-Founder and CEO of The Bold Group, has been named one of Ad Age’s 40 Under 40 for 2023.

The list celebrates young professionals under 40 who have exhibited remarkable contributions in the fields of media, tech, advertising, and marketing over the last year. Abeer’s inclusion in this prestigious list marks her as one of the first Saudi female entrepreneurs to make transformative changes in the advertising sector.

In the crowded landscape of global talents, Abeer has carved a unique niche by fostering innovation and setting new creative standards through The Bold Group. Her visionary leadership and daring initiatives have not only redefined advertising in Saudi Arabia but have also set a precedent for female entrepreneurs in the region. She has been instrumental in pushing the boundaries of advertising, making a global impact that has now been acknowledged by Ad Age.

Abeer's recognition is not just an individual feat; it serves as an affirmation for The Bold Group’s team and the pioneering work they have accomplished so far.

The Bold Group is a Saudi independent creative ecosystem comprising three units: Bold Brands, Bold Comms, and Bold Experiences. With over 100+ professionals spanning offices in Riyadh and Egypt, this award-winning, multi-disciplinary agency has partnered with over 180 clients. At the heart of their business is a commitment to innovation, driving their continuous evolution in a fast-paced world. The Bold Group specializes in brand building, creative communication, creative technologies, and experiences.

"Earning a spot on Ad Age's 40 Under 40 list is far more than a personal accolade. It's a validation of the transformative work we're doing at The Bold Group, and it amplifies the creative revolution we've ignited in Saudi Arabia's advertising sector," said Abeer Alessa.