Socialize breaks new ground with its use of customised AI-powered performance reviews
Posted on 2023 Jun,17

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Socialize has made history by becoming the world’s first social media agency to conduct performance reviews for team members using AI leveraging OnLoop’s proprietary Prism technology. 

The Dubai-based agency is enhancing its performance review process and improving feedback for multi-cultural teams by leveraging the power of Prism Summaries by OnLoop. The technology leverages advanced natural language processing capabilities to analyse large amounts of text and create summaries that accurately capture the main points and key takeaways. 

"We're thrilled to be the first company in the world to use customised AI-generated summaries for performance reviews," explained Akanksha Goel, CEO and founder of Socialize. “As the capabilities of AI continue to expand, it’s exciting to think about the new possibilities that will emerge in the world of work.”

The process takes ongoing feedback through the year and helps to structure, group and summarise this so that managers have an automatic way of tracking their teams strengths and areas for improvement. 

Socialize has broken new ground by using AI-generated summaries to streamline its performance review process and improve accuracy. Previously, summarising a team member’s work over a set time period meant manually inputting notes— a process that was both time-consuming and prone to human error. Now, the agency can generate detailed summaries of every employee's performance, without the need for manual processing, leading to more effective performance reviews overall.

OnLoop analyses feedback over time, identifies behavioural patterns, and generates concise summaries known as Prism Summaries. This technology benefits a range of industries, offering accurate and easily shareable insights that save time, improve accuracy, and provide valuable operational perspectives.