Tayb, a new agency set to revolutionise branding and tech in Saudi Arabia
Posted on 2023 Sep,29

Listen to the article

ANCHOVY Studios, a European business consultancy, and Tala Saleh, founder of The Studio Upstairs, who has been operating in the Saudi Arabian market for the last 10 years, have announced the launch of Tayb, a company they say is “set to revolutionise branding and tech in Saudi Arabia.”

With ANCHOVY Studios’ successful operation in the Kingdom of Saudi Arabia with over four years of double digit growth and Tala Saleh’s experience spanning a decade in servicing a diverse range of clients, including government entities, groups, startups, and family businesses, this partnership brings together a wealth of industry knowledge and expertise.

Tayb, a vernacular Arabic word that translates to ‘ok, good’, and has the same meaning in both Maltese and Arabic, is said to reflect the new company's commitment to delivering innovative solutions and tailored strategies that cater to the unique needs of the Saudi market. 

With a team of 70+ members hailing from Europe, the Middle East, and now Saudi Arabia, Tayb combines international experience with a deep understanding not only of the Saudi culture but its business landscape as well.

Benji Borg, CEO of ANCHOVY, expressed his enthusiasm about the partnership, stating: "We are delighted to join forces with Tala Saleh to establish Tayb in Saudi Arabia. This venture allows us to leverage our collective strengths and resources to deliver exceptional branding and technology services to our existing and new clients.”

Tala Saleh, CEO of Tayb, shared her excitement about the venture, saying, "The formation of Tayb marks a significant milestone. Our team is ready to deliver exceptional work by combining our international experience with localised expertise. Together, we will lead and elevate the branding and technology landscape in the Kingdom and empower our clients to achieve their goals with Tayb as an unmatched partner."

Tayb aims to provide comprehensive services that enhance clients' branding strategies and digital capabilities, something that has yet to be offered on the Saudi market at these levels of complexity and quality. By leveraging cutting-edge technologies, design, and data-driven insights, Tayb is set to empower businesses to differentiate themselves in the market, stand out in the region and boost their digital transformation journeys.

Through this strategic joint venture, Tayb envisions becoming a trusted partner for both established companies and startups, supporting Saudi Arabia's Vision 2030 initiative and driving economic diversification. The agency aims to contribute to the growth of the Saudi economy while fostering long-term relationships built on trust, excellence, and mutual success.