The Gerety Awards judging is about to begin and the shortlist will be announced September 21 followed by live streaming of jury debates from around the world.
The Gerety Awards marks the first time that an all-female jury has been brought together to select the best in advertising — all advertising, not just advertising made for women. Studies show that women make up to 80% of all purchasing decisions globally, so it creates a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.
Named after Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”, the Gerety Awards is a global creative prize that aims to redefine the standards to which advertising is held and sets a benchmark for advertising and creative communications.
Judging sessions will start taking place soon in London, Melbourne, Bangkok, Istanbul, Helsinki, Buenos Aires, Berlin, Madrid, New York and Johannesburg.
A full calendar of how and where to watch the live jury debates will be announced in due time.
