Tim Hortons selects SSUP as its creative agency in key GCC markets
Posted on 2024 May,23

Tim Hortons Middle East, the iconic Canadian coffee chain, continues to embark on an exciting journey of brand revitalization and creative excellence by appointing SSUP (Sunny Side Up) as one of its marketing partners. 

With a strategic focus on elevating brand visibility and engagement across the region, Tim Hortons Middle East aims with the support of SSUP to redefine its social narrative and strengthen its market presence in the UAE, Qatar and Oman.

The company is targeting 500 stores across the Middle East by 2025, building upon its current presence of more than 300 stores across the UAE, Bahrain, Kuwait, Oman, Qatar and Saudi Arabia. 

SSUP seems to have emerged as the clear choice to lead Tim Hortons' creative and digital endeavors, showcasing their talent and innovative approach.

With its presence in the UAE, KSA and Lebanon, SSUP operates as a "boundary-defying" regional creative, PR and media agency. 

"This significant partnership underscores SSUP’s dedication to contributing to the regional creative landscape and pushing the boundaries of excellence," remarked Najib Sabbagh, CEO of SSUP.

"We're brewing with excitement to partner up with Tim Hortons and stir up some fresh ideas that'll buzz louder than a morning espresso!"

And as echoed by Hesham Almekkawi, CEO of Tim Hortons Middle East, “We were really impressed with the strategic competency, creativity and passion demonstrated by SSUP in the agency pitch process and look forward to collaborating with this dynamic team to achieve multiple KPIs both on the customer and overall business side.” 

Having debuted operations in April 2024, SSUP has kickstarted the process to infuse Tim Hortons' brand identity with vitality and creativity.

It is worth mentioning that Tim Hortons’ franchise partner in the Middle East is AG Café, a joint venture between retail conglomerate Apparel Group and investment company Gateway Partners. AG Café launched its first Tim Hortons store in the region in Dubai in 2011.