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The World Out of home Organization's first in-person APAC Forum is scheduled for October 12-14 2022 in Kuala Lumpur, Malaysia.
This follows WOO's first post-pandemic in-person Global Congress in Toronto and builds on the success of virtual Forums for Europe, Asia and Africa in 2021 and early 2022.
There will be a full programme of presentations and speakers from the region and the wider global Out of Home industry.
Topics to be covered include Maintaining OOH's Advantage in a Digital World; Responding to the Sustainability Challenge and Driving Growth in OOH through Audience Measurement.
The APAC Forum will commence with introductory drinks on Wednesday October 12, followed by a full programme of presentations on Thursday October 13 and Dinner in the city before a half-day of presentations on Friday October 14.
The Forum will be in English with translations for key local languages.
WOO President Tom Goddard says: "Reconvening for our Global Congress in Toronto was a red letter day for the industry but just as big a step forward has been the success of our virtual regional Forums for Europe, Asia and Africa.
"WOO is now a truly global organization with wide membership across the world. Our first regional in-person Forum in the APAC region is another major advance and will highlight a vital region for the OOH industry. There will also be a further in-person Forum for the Middle East, early in 2023."
WOO's next Global Congress will be in Lisbon from June 7-9.
