Ziina selects WE ARE Pi as strategic and creative agency
Posted on 2024 May,05

Ziina, a UAE-based FinTech start-up, has chosen WE ARE Pi, a globally recognised creative agency, to develop the strategy and creative for a breakthrough launch campaign following a competitive pitch. 

This strategic collaboration is poised to catalyse Ziina's ambitious mission to become a jewel of the UAE, driven by a shared commitment to breakthrough thinking, creativity, and innovation.

Ziina's selection of WE ARE Pi underscores the FinTech company’s pursuit of a partner known for its expertise in strategy and creativity, and WE ARE Pi's were selected based on delivering exceptional creativity and innovation to gain a long-term competitive advantage, which resonated with Ziina's vision for transformative growth. 

This alignment in strategic sharpness, creative ambition, and commercial growth objectives sets the stage for a dynamic partnership that will redefine the FinTech landscape.

"Partnering with WE ARE Pi represents a pivotal step in our journey to redefine financial services for everyone in the UAE," said Faisal Toukan, CEO at Ziina. "WE ARE Pi's ability to deliver breakthrough thinking and creative excellence aligns strongly with our vision. Their proven track record with leading multinationals demonstrates their capability to propel ambitious brands forward, making them the ideal partner for Ziina as we strive to achieve our ambitious goals."

Clare Holborn-Archer, Head of Marketing at Ziina, explained: "In our search for a strategic and creative partner, WE ARE Pi stood out for their strategic vision and their track record of fostering creativity and marketing innovation with some of the world's most ambitious brands. Their understanding of how to leverage creativity to drive business growth and their approach to challenging conventional thinking align strongly with Ziina's mission."

Patrick Garvey, Founding Partner at WE ARE Pi, added, "Ziina stands out as an ambitious and innovative force in the FinTech sector, reflecting the kind of strategic sharpness and creative ambition that WE ARE Pi seeks in a partner. Our shared dedication to long-term competitive advantage through innovation makes this partnership a perfect match. We are thrilled to collaborate with Ziina, combining our creative powers to drive their mission forward and cement their status as the fastest growing payment hub in the UAE."