Posted on 2020 Feb,13

What would you do if someone told you that your TIME TO WIN is coming? Most likely, you’d ask when and where. If you’re a creative, the answers are no doubt April 15-17 and Minsk – the dates and venue of XIIth International advertising festival White Square.  

This creative award show holds strong positions in Eastern European festival rankings and has a reputation of some kind of a springboard to success for talented advertisers that already highlighted a number of well-known names, agencies and projects in the world of communications. Opening festival year in Europe and having real stars of global industry with tones of prestigious metals under their belts as jury members, White Square gives their first portion of international fame to the best entries executed both by large network agencies and smaller independent ones. Prize winners of the festival are annually promoted on over 30 industrial media, including,,,, etc. 

This well-established European creative event is recognised among industry peers and has seen multi-awarded ad men take part in it, creatives such as Matthias Harbeck from Serviceplan Germany, Evgeny Primachenko from Wieden+Kennedy Amsterdam, Malek Ghorayeb from Leo Burnett Beirut, Vicky Gitto from ADCI, Juan Garcia-Escudero from Leo Burnett Madrid, Nuno Jeronimo from O Escritorio, Tristan Macherel from Landor Europe and many more. White Square has been serving as a creative hub providing ad professionals with the possibility to welcome some of the brightest creative minds from 30 countries, to exchange ideas, thoughts and inspirationas they go through unique creative works from yet unfamiliar regions, explore the newest trends and the most promising agencies from all around the globe at the very start of the new creative season.

Some of White Square 2020 jurors 

The call for entries to White Square 2020 is now open. Deadline – March 27. Creative works are easy to submit online via the official website There are just three simple steps on the way to the judging room.

  1. Login on White Square official website and fill in some basic information
  2. Choose most suitable contests and nominations:

CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment;

BRANDING: Communication Design, Packaging Design, Digital & Interactive Design;

MARKETING: Brand Experience & Activation, PR, Direct, Innovations;


MEDIA: Channels, Excellence in Media, Media Campaign;

DIGITAL: Digital, Mobile, Creative Data;

            CHANGE FOR GOOD.

      3. Prepare and upload your entries in your personal account.

Good news is that participants who submit five or more entries to White Square 2020 will get a full entry pass to all events of educational and cultural program of the festival. White Square’s business and educational program will take place during three whole days – April 15, 16 and 17 – and include over 70 master-classes and discussion panels devoted to creative trends in communications, marketing, branding, digital, media and held by stars of global ad industry. Parties will complete every festival day.

Minsk, Belarus is open and visa free for the Lebanese; it offer lots of original travel experience filled with high tech and IT innovations and authentic remains of traditional local lifestyle based in this small picturesque country almost in the very heart of Europe full of green forests, blue lakes and friendly people.