electriclime° signs director Anthony Pellino
Posted on 2022 Mar,07

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Filmmaker Anthony Pellino joins electriclime° director roster. The New York-based director will be represented exclusively by electriclime° in the APAC and Middle East regions.

Pellino has helmed campaigns both domestically and internationally for brands such as Guinness, Reebok, Peloton, Michelob Ultra and more.

He has also worked on previous projects with electriclime°, including for the Singapore Tourism Board and Uber.

He was selected to the 2019 SHOOT Online New Directors Showcase, while his biggest inspiration comes from his father's journey as an immigrant, and he tries to reflect that passion in all of his work.

On joining electriclime°, Pellino said: “I worked with EL years ago. Those films were still some of the most fun I’ve had with a company.

“Their ability to have a presence in so many regions, with great production support and creative execution makes this next step in my filmmaking career quite an exciting one.

“I’m a collaborator at heart. The best directors put the best people around them. I put a lot of trust into my team, and I feel like I’ve found that with EL for the long run.

“As a director, I pull inspiration from many different experiences  and corners of life. I believe creative power can come from anywhere, and with all my projects, I strive to find a harmonious balance between bold images and the emotional resonance.

“Riveting stories and invigorating techniques to tell them is what I look for in every project, and I am so excited to see the partners EL and I get to make these films with.”