electriclimefilms and Craft Worldwide release Mastercard’s Expo 2020 Dubai spot
Posted on 2022 Jan,17

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With the gates open and welcoming the world, Expo 2020 Dubai continues to share its exceptional vision of a brighter future.

With Mastercard’s focus on innovation, digital transformation, and sustainability as the official payments partner of Expo 2020 Dubai, electriclimefilms collaborated with Craft WW agency to showcase Mastercard’s level of advancement at the global event.

Spanning over four days, the film was shot across an array of phenomenal locations-- from the breathtaking views of Ajman’s mangroves, to the Expo site itself.

These locations served as beautiful backdrops while viewers followed a host of characters of all ages and nationalities.

From parents and children, to grandchildren and grandparents, Pedro Tejada and Josep Pardo, electriclimefilms' international directors from Brazil, captured the togetherness of Expo and its celebration of diversity.

Alongside onsite shooting, the innovative use of projectors and holograms at a studio, with the addition of CGI during post production fully encapsulated the futuristic and technological feel of the Expo 2020 Dubai vision and Mastercard’s advancements.






Client | Mastercard

Senior Vice President, Marketing & Communications, EEMEA: Beatrice Cornacchia

Vice President, Area Marketing, MENA: Mustapha Kassem

Marketing Director, Area Marketing, UAE & Pakistan: Aeri Cho

Marketing Manager, UAE: Dana Harb


Agency | Craft Worldwide

Regional Executive Creative Director: Fouad Abdel Malak

Senior Agency Producer: Mario Atallah

Creative Director: Josephine Younes, Nayaab Rais

Account Director: Ranin Zbib


Production Company | electriclimefilms

Director: Pedro Tejada

DOP: Josep Pardo

Executive Producer: Michael Ahmadzadeh

Producers: Mo Hebeishy, Chaza Said