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With the gates open and welcoming the world, Expo 2020 Dubai continues to share its exceptional vision of a brighter future.
With Mastercard’s focus on innovation, digital transformation, and sustainability as the official payments partner of Expo 2020 Dubai, electriclimefilms collaborated with Craft WW agency to showcase Mastercard’s level of advancement at the global event.
Spanning over four days, the film was shot across an array of phenomenal locations-- from the breathtaking views of Ajman’s mangroves, to the Expo site itself.
These locations served as beautiful backdrops while viewers followed a host of characters of all ages and nationalities.
From parents and children, to grandchildren and grandparents, Pedro Tejada and Josep Pardo, electriclimefilms' international directors from Brazil, captured the togetherness of Expo and its celebration of diversity.
Alongside onsite shooting, the innovative use of projectors and holograms at a studio, with the addition of CGI during post production fully encapsulated the futuristic and technological feel of the Expo 2020 Dubai vision and Mastercard’s advancements.
CREDITS
Client | Mastercard
Senior Vice President, Marketing & Communications, EEMEA: Beatrice Cornacchia
Vice President, Area Marketing, MENA: Mustapha Kassem
Marketing Director, Area Marketing, UAE & Pakistan: Aeri Cho
Marketing Manager, UAE: Dana Harb
Agency | Craft Worldwide
Regional Executive Creative Director: Fouad Abdel Malak
Senior Agency Producer: Mario Atallah
Creative Director: Josephine Younes, Nayaab Rais
Account Director: Ranin Zbib
Production Company | electriclimefilms
Director: Pedro Tejada
DOP: Josep Pardo
Executive Producer: Michael Ahmadzadeh
Producers: Mo Hebeishy, Chaza Said
