Grayling Dubai rebrands to Houbara Communications, the newest independent PR firm in Dubai
Posted on 2020 Feb,04

Houbara Communications launches in Dubai today, marking the entry of the first new independent communications agency of 2020 in the emirate.

Houbara Communications is the culmination of months of planning following CEO Loretta Ahmed’s acquisition of Grayling Dubai from its parent company Huntsworth plc in 2019, one of the most talked about buy-outs of the year.

“The name Houbara reflects my ambition,” says founder Loretta Ahmed, “to build a business rooted in the Middle East but with talent and capabilities to serve clients both locally and internationally.

 “We have evolved into a content marketing PR agency with digital and social strengths putting us at the forefront of such agencies in this fast-moving part of the world.” A restructure since the buy-out has seen Arian Hashemi, Creative Director, move the agency’s creative division under his ownership under the name ‘brand husl’, giving Houbara the same access to a stellar creative team for brand development projects.  

“We need fast, innovative digital content creation capabilities, which we will continue to provide in-house, but all broader graphic design briefs will be served by brand husl, which we now consider a sister agency.  It’s the same people under the same roof but with a different operational structure that gives us greater flexibility,” commented Loretta.