White Square Announces New Festival Dates for 2020
Posted on 2020 Apr,14

On June 24-26 Minsk will host one of the largest creative awards shows in Eastern Europe – International advertising festival White Square. Currently, 511 entries from participants from 20 countries of the globe have already been submitted to White Square 2020. Call for entries is open online on official website adfest.by and will continue till May 31. 

Despite the fact that the world is in a non-standard situation facing unusual conditions of new online reality, White Square organisers believe there is an opportunity to rethink existing experience, find new solutions, prepare the entries and get a powerful boost of inspiration by uploading your best works to advertising festival. Entries to White Square 2020 can be submitted into seven contest categories:

CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment;

BRANDING: Communication Design, Packaging Design, Digital & Interactive Design;

MARKETING: Brand Experience & Activation, PR, Direct, Innovations;


MEDIA: Channels, Excellence in Media, Media Campaign;

DIGITAL: Digital, Mobile, Creative Data;

CHANGE FOR GOOD. Projects devoted to the theme of combating the epidemic and the consequences of coronavirus are accepted into Change for Good contest for free.

Entries in each of the contests will be evaluated by independent international jury line-up – persons with worldwide recognition in advertising and numerous prestigious industrial awards for creativity of communications.

White Square is included into Eastern European and Central Asian festival rankings, and into global creativity ranking Adforum Business Creative Report.  

Every year, White Square pays special attention to promotion of prize-winning agencies’ works in industrial media of Europe and the CIS, including over 30 publications in France, Belgium, Germany, Spain, Portugal, Italy, Netherlands, Estonia, Lithuania, Latvia, MENA, Argentina, Serbia, Croatia, Romania, Russia, Ukraine, Belarus, Kazakhstan, Georgia, Armenia etc.

After moderation stage is successfully completed entries submitted to the festival will be available to be viewed on festival website.

It is noteworthy to mention that most award shows set for 2020 have been canceled including Dubai Lynx, LIA, Cannes Lions, AdFest. However, White Square organizers expect to hold the festival in full format, with full educational and business program.