Digital
Industry experts share social media trends expected in 2023
ArabAd's staff
Lebanese TikTok: Creative Chaos or Cacophonous Cringe?
Christina Fakhry
There is no denial that the rise of TikTok has changed the face of social media in more ways than one, from ushering the shift towards short-form vertical video to …
Four tactics to help Middle East marketers weather the tough times of 2023
Paul Wright
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson
Marketing in an AI-driven world
Neel Pandya
Online video emerges as an effective format in an evolving media landscape
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023
Roman Vrublivskyi
Rudy Shoushany, the transformational thinker
Iain Akerman
Sony MEA identifies key trends set to dominate the digital landscape in 2023
Digital 2023 new report shows that social media use is on the increase globally
TikTok’s ‘What's Next Report’ 2023 identifies three defining trend forces
Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains
Ghada Azzi
Seven trends to keep an eye on in the marcomms industry in 2023
