Free Talk
Understanding Gen Alpha – Who are they and why do they matter? Aubrey Morota-Guiruela
While most brands keep their focus on learning and targeting generation Z to attract customers and establish loyalty, a new target group arises - the Gen Alpha, the freshest and …Why compliance and labor law knowledge is key to outsourcing staff and employees in the UAE
As the UAE’s outsourcing market nears US$6.8 billion in 2023, it is imperative that local businesses choose a compliant Employer of Record, with strong knowledge of labour laws. Liam Doherty, …
Why brands need to focus on cultural relevance to succeed in Saudi Arabia Ahmed Saadoun
What Gen Z want from brands? An actual Gen Z tells it all
Manal Naji: ‘I fear the future of this earth and wish we take climate change more seriously’
The Duality of Everything – AI Included Azhar Siddiqui
Marketing hiring AI as an assistant Roger Halaby
How virtual brands can increase profit without increasing costs Naji Haddad
Sustainability to drive shareholder value for your business Rohan Chopra
Marwa Kaabour on how to establish a MarCom department from scratch
Return on Relationship (RoR): Driving Success in Advertising Sarmad Hyder
Natasha Romariz Maasri: ’I reserve the right to change my opinion on anything’
How can the ad industry create a greener tomorrow? Jennifer Al Ghorayeb
World Cup excitement outside the stadiums Elias Wakim