Industry Talk
10 Predictions for the MENA Media Industry in 2025
Richard Fitzgerald, Augustus Media
The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard Fitzgerald, Founder & CEO of Augustus Media, shares top 10 …
A Glitch in Modern Communication
Roger Halaby, Hanging Gardens
Anyone with a smartphone can now reach millions, but not everyone understands the strategic thinking that should support effective communication. So how can advertising, social media, public relations, media, or …
A sense of purpose
Iain Akerman
Gaza War: why has the ad industry suddenly lost its voice
Iain Akerman
Re-thinking Destinations: The Uniqueness of Saudi Arabia
Sara Faisal, Imagination ME
Public relations in the dock
Iain Akerman
How to successfully market brands in times of ever-changing consumer mindsets
The future of destinations
Matt McLean, Imagination ME
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’
Ghada Azzi
Data transparency reignites Gen Z advertisers
Edward Siavo
2023: A year of “middles” in the Lebanese market
Tarek Chemaly
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward
Naji Boulos, IAA Lebanon
Changing habits over Ramadan could require brands to rethink their advertising strategies
Terry Kane, The Trade Desk MEA
Saudi Arabia: The final frontier
Iain Akerman
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