Industry Talk
The Rise and Fall of Brand Purpose
Saad Al Abbasi
Saad Al Abbasi, the Associate Director (Strategy) at VICE Media, shares his take on how consumer behaviour has evolved towards a brand’s “purpose”, the difference between what a consumer wants …
The State of Loyalty in the Kingdom of Saudi Arabia
Ashish Sinha
While loyalty marketing has recorded steady growth in Saudi Arabia over the last four years, the concept of loyalty is fast evolving considering the changing consumer behaviour and market dynamics. …
Top five trends that will shape the media and advertising industry in 2023
Al Arabia prevails in reviving the outdoor advertising sector in Saudi Arabia
Ghada Azzi
Radio in KSA: Effective Results, Powerful Impact
Fouad Debouk
Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry
Ghada Azzi
Newly conceived Red Impact labors to make a positive difference in today’s world
Ghada Azzi
How brands can help save lives
Abdalla Yousef
How global brands are engaging with audiences in the Middle East
Nadim Khammar
electriclime° Senior Producer Mahmoud El Masry on his journey and passion for production
Why the GCC is the ideal global gateway for Indian startups
Neel Kothari
‘Being a woman has always been a fact, not a factor’
Ghada Azzi
Outerpond, the new platform designed to bring world opportunities to Lebanese businesses
Ghada Azzi
Roger Halaby on Ethical Marketing
Roger Halaby
