Industry Talk
The Rise and Fall of Brand Purpose Saad Al Abbasi
Saad Al Abbasi, the Associate Director (Strategy) at VICE Media, shares his take on how consumer behaviour has evolved towards a brand’s “purpose”, the difference between what a consumer wants …The State of Loyalty in the Kingdom of Saudi Arabia Ashish Sinha
While loyalty marketing has recorded steady growth in Saudi Arabia over the last four years, the concept of loyalty is fast evolving considering the changing consumer behaviour and market dynamics. …
Top five trends that will shape the media and advertising industry in 2023
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