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News In Brief

Naji Boulos elected president IAA Lebanon chapter
Brands spent a whopping $673B on social media ads in five years

The Bold Group and Saffron host brand leadership event in Riyadh
Wunderman Thompson's latest research finds that consumers want brands to wow them
Gambit Communications announces six new hires
Saudi producer Ithra announces open call to fund film projects
Jaguar Land Rover (JLR) appoints Hearts & Science as its new global media agency
Saatchi & Saatchi crowned Creative Agency of the Year at the MMA Smarties MENA
Ithra selects Impact BBDO as its creative agency of record
Lebanese filmmaker Dania Bdeir joins production company electriclime
MENA DIGITAL AWARDS 2023: celebrating digital innovation and creativity
WOO Global Congress in Lisbon to focus on sustainability
UM MENAT wins big at MMA Smarties MENA Awards
Volkswagen and hit show Carpool Karaoke Arabia extend partnership

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Bar Ogilvy Lisbon and Amnesty International remind us there is one AI that can protect human rights
Publicis ME launches new campaign for Pizza Hut Melts, which is NOT for everyone
MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region

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