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Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? Ghada Azzi
IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S NEEDED FOR LEBANESE ADLAND TO THRIVE AGAIN?Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad industry has not only managed to hold its ground, but …