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Mirinda’s new visual identity designed to attract Gen-Z
Will advertising’s glorification of AI ruin GenZ’s mental health?
Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is seeing a huge rush of attention and usage but the …
Understanding Gen Alpha – Who are they and why do they matter?
Aubrey Morota-Guiruela
Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers
What Gen Z want from brands? An actual Gen Z tells it all
[2].jpg "Samsung and FRAME tap local creators for Galaxy Z Flip4 accessories inspired by UAE culture")
Samsung and FRAME tap local creators for Galaxy Z Flip4 accessories inspired by UAE culture
Wunderman Thompson's latest research finds that consumers want brands to wow them
New research by Sila Insights examines the changing lifestyle priorities of Gen Z and millennials during Ramadan
The Gen-Z Arab strategist you never knew you needed
Lina Ibrahim
