Nielsen

News In Brief

The Middle East continues to be a hub for growth in both FMCG and T&D, reveals NielsenIQ

ArabAd's staff 22 Mar, 2025

News In Brief

Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey

ArabAd's staff 8 Oct, 2024

News In Brief

NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024

10 Sep, 2024

News In Brief

NielsenIQ reveals new insights on GCC shoppers

2 Sep, 2024

News In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

13 May, 2024

News In Brief

NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space

17 Apr, 2024

News In Brief

TikTok and Nielsen Study Reveal the Tangible Impact of Advertising on the Platform

20 Apr, 2022

Digital/Tech

Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands

3 Mar, 2021