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Paul Wright

From Cookies to Collaboration: RMNs are the new gold standard in advertising Image

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

AppsFlyer's lookback at 2024’s top mobile app trends Image

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World Image

Digital/Tech

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Paul Wright, AppsFlyer 20 May, 2024

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Image

Digital/Tech

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow

Paul Wright, AppsFlyer 19 Sep, 2023

Four tactics to help Middle East marketers weather the tough times of 2023 Image

Digital/Tech

Four tactics to help Middle East marketers weather the tough times of 2023

Paul Wright 22 Mar, 2023

Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds Image

News In Brief

Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds

Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes Image

Digital/Tech

Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes

Paul Wright 25 Oct, 2022

Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright Image

Digital/Tech

Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright

Paul Wright 1 Feb, 2021