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- Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign
Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi.
- Saudi Arabia: The final frontier
Iain Akerman
Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil. The way its destinations are marketed will play a big …