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Reda Raad on Advertising: 'The race to build the companies of the future has begun'
Ghada Azzi
Reda Raad, TBWA\RAAD’s CEO was named by ArabAd Advertising Person of the Year 2022. In this interview, he explains why he thinks ‘There’s never been a better time to be …
NEXT, the first creative-led innovation consultancy powered by TBWA, launches in the Middle East
