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- California’s new global brand platform revolves around the notion of play
- Saudi Arabia: The final frontier
Iain Akerman
Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil. The way its destinations are marketed will play a big …
- Serviceplan Middle East and Dejavu put Abu Dhabi again on the global map with winter campaign
- UNWTO's 'Tourism Opens Minds' campaign seeks to encourage tourists to explore new destinations
- Imagination creates experience in celebration of UNWTO World Tourism Day 2023 in Saudi Arabia
- TBO.COM join hands with WebEngage to harness martech and enhance customer experience
- Ras Al Khaimah 'Get More' campaign positions the Emirate as an attractive summer destination
- Emirates’ new spot stars an incredible CGI goose with a taste for luxury ArabAd's staff
- Industry experts optimistic about future of international travel and tourism in the Middle East during opening session of Arabian Travel Market 2022
- Middle East’s Tourism sector could grow to US$246 billion in 2022
- Latest report highlights massive hotel development plans in GCC
- UAE & KSA Top Global YouGov Survey for Intent to Travel Abroad in 2021
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