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SCEGA signs a strategic partnership with Athar Festival, the inaugural Saudi Festival of Creativity
Will advertising’s glorification of AI ruin GenZ’s mental health?
Tech that might seem fun to begin with can have unrealised effects on the mental health of users. AI is seeing a huge rush of attention and usage but the …
Ad industry and the rise of the machines
Iain Akerman
Azhar Siddiqui: ‘Dubai, a market that inspires innovation and collaboration’
Hubert Boulos: ‘Advertising in Dubai has increasingly become transactional and short term’
Ghada Azzi
Tarek Miknas: 'Dubai has become a global center of excellence'
Ghada Azzi
Dubai adland: a world of cautious optimism
Iain Akerman
Hala Tfayli on building an agency from the ground up
Ghada Azzi
Pakinam Olama's Around the Clock journey
Iain Akerman
Ibtikar: from Damascus to Dubai
Iain Akerman
Marwan Arban: ‘We're not just another run-of-the-mill digital agency’
Ghada Azzi
Avishesha Bhojani: 'We call our current phase of growth, BPG 3.0.'
Ghada Azzi
