TAGS
- WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
- WARC projects a 10.5% rise in global spend this year topping $1trn for first time
- AppsFlyer investigates shifts behind mobile gaming's modest growth
- Gaming worth $184bn globally yet in-game advertising spend remains low
- OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey
- Total spending on podcast ads to hit over $5 billion by 2027
- Metaverse advertising industry to hit a $7.5 billion value by 2030
- Social Media advertising spending to grow by 6% in 2024
- Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights Elie Aoun
- Data transparency reignites Gen Z advertisers Edward Siavo