TAGS
Lebanon: Advertising in a time of crisis
Faced with an unprecedented economic crisis, brands have been forced to cut costs, re-evaluate their communication and focus on survivalOn the Relationship of Advertisers and TV networks Fayza Bjayou
Product placement investment (globally) is anticipated to exceed $16 Billion in 2018, as advertisers continue to seek more engagement for their brands. However, with the rising demand from advertisers to …