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Lebanon: Advertising in a time of crisis
Faced with an unprecedented economic crisis, brands have been forced to cut costs, re-evaluate their communication and focus on survival
On the Relationship of Advertisers and TV networks
Fayza Bjayou
Product placement investment (globally) is anticipated to exceed $16 Billion in 2018, as advertisers continue to seek more engagement for their brands. However, with the rising demand from advertisers to …
